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" If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job. "
Guy Kawasaki
Job
You
Business
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" Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard. "
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" Entrepreneurship is not for everyone. "
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" Leverage your brand. You shouldn't let two guys in a garage eat your shorts. "
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" What I lack in talent, I compensate with my willingness to grind it out. That's the secret of my life. "
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" If you have to put someone on a pedestal, put teachers. They are society's heroes. "
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" The A-listers and the A+ listers, are reporting the news, they're not making it. "
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" A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad. "
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" Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore... but an entrepreneur sees the world for what it could be, not what it is. "
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" People are forgiving of v 1.0 of a product if it's truly innovative and useful. Then you can get away with a lot. But if you're merely marginally improving the status quo, then you better be rock solid. "
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" There are two ways to approach the application process: trying to hit a home run by getting an immediate 'Yes, here's an offer' or trying not to be eliminated. I recommend the second approach. "
Guy Kawasaki
Home
Run
Trying
" Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make. "
Guy Kawasaki
Used
Better
You
" It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company. "
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You
Entrepreneur
Bad
" I do have a peripatetic and active intellectual curiosity. "
Guy Kawasaki
Active
Intellectual
Curiosity
" I have developed a Zen-like approach to the operating systems that people use: 'When you're ready, the right operating system will appear in your life.' "
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You
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" The most powerful way to convince the interviewer that you can do the job is to show how much you already know about the industry, the company, and the products/services of the company. In other words, enchant the interviewer with how much you already know. "
Guy Kawasaki
Job
Company
You
" I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product. "
Guy Kawasaki
True
Think
People
" It's hard to name a person who is unpopular who has influence. "
Guy Kawasaki
Hard
Name
Person
" Every day, I get five pieces of hate mail: Tweets or hate emails. "
Guy Kawasaki
Pieces
Mail
Every Day
" A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. "
Guy Kawasaki
Business
Social Media
Media
" I started my career counting diamonds and schlepping gold jewelry around the world. The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers. "
Guy Kawasaki
Care
Diamonds
Jewelry
" Not many people agree with what I do. "
Guy Kawasaki
Agree
Many
People
" It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate. "
Guy Kawasaki
Create
Will
Say
" I merely consider myself a father, and one role of a father is to provide financial resources for his family. "
Guy Kawasaki
Myself
Role
Family
" Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win. "
Guy Kawasaki
Social Media
Beautiful
Media
" A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'. "
Guy Kawasaki
Competitor
Program
Your
" Entitlement is the opposite of enchantment. "
Guy Kawasaki
Opposite
Entitlement
Enchantment
" Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc. "
Guy Kawasaki
Good People
Better
Look
" A simple summary of my life is that my parents worked very hard so that I could have a great education, and I took that education and worked very hard to get where I am. I would like my kids' lives to be exactly the same. "
Guy Kawasaki
Education
Great
Life
" If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value. "
Guy Kawasaki
Always
Value
Company
" Many Android users aren't aware of some the things that Android can already do such as supporting the enforcement of companywide security policies, encrypting phone data and providing e-mail and calendar widgets that update in real-time. Our job is to help people and businesses discover and use these features. "
Guy Kawasaki
Data
Phone
Job