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" Like a good parent can't also be his child's best friend, a leader with authority requires some separation from subordinates. "
Simon Sinek
Best Friend
Good
Child
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" Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental. "
Simon Sinek
Coffee
Work
Time
" Listening is active. At its most basic level, it's about focus, paying attention. "
Simon Sinek
Listening
Attention
Focus
" When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone. "
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" Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options. "
Simon Sinek
Acceptance
Situation
See
" The U.S. Constitution protects our privacy from the prying eyes of government. It does not, however, protect us from the prying eyes of companies and corporations. "
Simon Sinek
Constitution
Eyes
Government
" You'll never see the president carry his own luggage, and why? Because even though we know he has luggage, it would reduce his stature if he was too much like us. We need to think of our leaders as being above us, even though they must still relate to us. "
Simon Sinek
Too Much
Think
Own
" The most basic human desire is to feel like you belong. Fitting in is important. "
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You
Feel
Desire
" Multi-millionaires who pay half or less than half of the percentage of tax the rest of us pay justify their actions by saying they pay what the law requires. Though true, the fact is they found ways within the law to beat the purpose of the law - which, in the case of taxes, is that we all pay our fair share. "
Simon Sinek
Tax
True
Saying
" TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product. "
Simon Sinek
Threat
Ad
Digital
" The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.' "
Simon Sinek
Own
You
Trust
" Entrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves. "
Simon Sinek
Purpose
Problem
Matter
" When I was a kid, I was a bit of a space geek. I loved the space program and all things NASA. I would read books about our solar system; I had pictures of the Space Shuttle on my bedroom wall. And yes, I even went to Space Camp. "
Simon Sinek
Space
Solar
Pictures
" The trick to balance is to not make sacrificing important things become the norm. "
Simon Sinek
Important
Make
Balance
" My concern is that we live in an economy in which stabbing someone and waiting for them to complain before we remove the knife has become the normal way of doing business. When did we lose sight of the fact that it's not nice to stab people in the first place? "
Simon Sinek
Waiting
Live
Nice
" Leadership is absolutely about inspiring action, but it is also about guarding against mis-action. "
Simon Sinek
Leadership
Against
Action
" Money is a short-term result that incentivizes short-term decision making. "
Simon Sinek
Decision
Making
Money
" Though there are lessons that can be learned about becoming a great leader, most exist inherently in the bellies of those who lead. "
Simon Sinek
Leader
Becoming
Most
" More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions. "
Simon Sinek
Dark
People
Negative
" If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you'll need their help. And two, because it's a sign you respect people, which all great leaders do. "
Simon Sinek
People
Leader
Treat
" Believing that your competition is stronger and better than you pushes you to better yourselves. "
Simon Sinek
Stronger
Better
You
" My sister made certain choices about the life she wanted. Those choices include a steady job, a husband and children. But balance and stability come at a cost. It is harder for her to be spontaneous. It is harder to just up and leave. "
Simon Sinek
Sister
Life
Job
" Wal-Mart's size and scale is so vast they literally have the ability to change the face of the entire country. If Wal-Mart were to make a decision tomorrow to refuse to sell a single product made with partially hydrogenated oils, for example, we'd probably see rates from heart disease decline a few years later. That's how powerful Wal-Mart is. "
Simon Sinek
Decision
Change
Face
" There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value. "
Simon Sinek
Better
Value
Two
" A leader's job is not to do the work for others, it's to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible. "
Simon Sinek
Work
Leader
Job
" The challenge of the unknown future is so much more exciting than the stories of the accomplished past. "
Simon Sinek
Future
Unknown
Past
" To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject. "
Simon Sinek
Studying
Done
Others
" Sometimes spending time with someone who is perceived as 'successful' can make us feel less successful. "
Simon Sinek
Spending Time
Successful
Time
" If you look at the average age of a company on the Dow Jones index, it's something like 35 years or younger. In other words... success is no indication of longevity. "
Simon Sinek
Success
Age
Company
" I never imagined working with CEOs, congressmen or the military, yet I make regular visits to the Pentagon, stop by the Capitol now and then and sit down with leaders of all kinds of companies. "
Simon Sinek
Never
Sit
Stop
" When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage. "
Simon Sinek
School
You
Organization