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" When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage. "

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" In the 1980s America reacted to the Soviet Union's invasion of Afghanistan. We supported a war that left a nation torn to pieces. And as the last Soviet tank left the country, so did we. "

Simon Sinek

Nation

America

Country

" Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse. "

" I have friends who are majorly into the cosplay culture and have urged me to go to a convention for no other reason than to meet others like me. "

Simon Sinek

Others

Friends

" During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return. "

" Any parent who tells their kids that they can't attend a school play or go to a soccer match because they have to work is kidding themselves. It's OK to miss a game or two or a performance here and there, but it's not all right to miss the majority of them. "

" Sometimes spending time with someone who is perceived as 'successful' can make us feel less successful. "

" When I was a kid, I was a bit of a space geek. I loved the space program and all things NASA. I would read books about our solar system; I had pictures of the Space Shuttle on my bedroom wall. And yes, I even went to Space Camp. "

" The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us. "

Simon Sinek

Rest

Clients

" There is not a single one of us with a job that is not completely reliant in some way shape or form on others. "

Simon Sinek

Others

Way

" Leadership is not about the next election, it's about the next generation. "

Simon Sinek

Election

Leadership

" My concern is that we live in an economy in which stabbing someone and waiting for them to complain before we remove the knife has become the normal way of doing business. When did we lose sight of the fact that it's not nice to stab people in the first place? "

" Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow. "

" I don't enjoy eating humble pie; it never tastes good. But I do appreciate it when it happens. "

" There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details. "

" There is no decision that we can make that doesn't come with some sort of balance or sacrifice. "

" To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk. "

" I think most people are inherently interested in how their brain works, in what makes them tick. "

" Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options. "

" At the end of the day, humans are social animals and we are at our best when we get to do things with others who appreciate and enjoy what we enjoy. It's what keeps us human. "

" When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone. "

" There is a difference between listening and waiting for your turn to speak. "

" I like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight. "

" Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft. "

" The only time I waste is time I spend doing something that, in my gut, I know I shouldn't. If I choose to spend time playing video games or sleeping in, then it's time well spent, because I chose to do it. I did it for a reason - to relax, to decompress or to feel good, and that was what I wanted to do. "

" Money is a short-term result that incentivizes short-term decision making. "

" Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process. "

" To spend more money, you have to have more money, but time is fixed and we all have the same amount to spare. How we choose to spend it can make a significant difference on the impact we have in our careers or in the world. "

" The trick to balance is to not make sacrificing important things become the norm. "

" Champions are not the ones who always win races - champions are the ones who get out there and try. And try harder the next time. And even harder the next time. 'Champion' is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes. "

" Don't quit. Never give up trying to build the world you can see, even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound. "