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" The trick to balance is to not make sacrificing important things become the norm. "
Simon Sinek
Important
Make
Balance
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" During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return. "
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" Champions are not the ones who always win races - champions are the ones who get out there and try. And try harder the next time. And even harder the next time. 'Champion' is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes. "
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" If we care about the average working American, then Wal-Mart matters. A lot. "
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" Entrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves. "
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" When I was a kid, I was a bit of a space geek. I loved the space program and all things NASA. I would read books about our solar system; I had pictures of the Space Shuttle on my bedroom wall. And yes, I even went to Space Camp. "
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Space
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" Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second. "
Simon Sinek
Company
Opportunity
Challenge
" There is a difference between listening and waiting for your turn to speak. "
Simon Sinek
Listening
Difference
Speak
" Bad leaders believe that they have to project control at all times. "
Simon Sinek
Believe
Project
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" In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others. "
Simon Sinek
People
Survive
Business
" More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions. "
Simon Sinek
Dark
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Negative
" Pilots, to a large degree, are like salesmen. They have to be confident to be good at their jobs. They have to practice relentlessly and plan out all the scenarios of the things that could happen when they're out there. Nothing is more important than preparation. They are also mighty competitive, both as individuals and as squadrons. "
Simon Sinek
Good
Important
Practice
" In this age of omniconnectedness, words like 'network,' 'community' and even 'friends' no longer mean what they used to. Networks don't exist on LinkedIn. A community is not something that happens on a blog or on Twitter. And a friend is more than someone whose online status you check. "
Simon Sinek
Friend
Community
Age
" I like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight. "
Simon Sinek
Good
Black
Evil
" All the great organizations in the world, all have a sense of why that organization does what it does. "
Simon Sinek
Organization
World
Why
" There is a difference between giving directions and giving direction. "
Simon Sinek
Direction
Between
Difference
" Notoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like - or so he thought. Patton believed a leader should look and act tough, so he cultivated his image and his personality to match his philosophy. "
Simon Sinek
Personality
Leader
Tough
" I love science fiction - always have. "
Simon Sinek
Science
Science Fiction
Love
" Spending time with the military certainly lends itself to some remarkable experiences, and I've been privileged to have had my share. "
Simon Sinek
Military
Share
Spending Time
" The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.' "
Simon Sinek
Own
You
Trust
" Like a good parent can't also be his child's best friend, a leader with authority requires some separation from subordinates. "
Simon Sinek
Best Friend
Good
Child
" Believing that your competition is stronger and better than you pushes you to better yourselves. "
Simon Sinek
Stronger
Better
You
" When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone. "
Simon Sinek
People
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Time
" Leaders who fail are the ones who do it by themselves. Leaders who succeed are the ones who allow others to help them. "
Simon Sinek
Fail
Leaders
Succeed
" Halloween is one of my favorite days of the year. I have a strict rule: I don't work on Halloween and I won't travel on Halloween. Not for any reason. "
Simon Sinek
Reason
Travel
Halloween
" We can't all be good at everything. This is partly the logic behind having a team in the first place, so each role can be filled with the person best suited for that role and together, every job and every strength is covered. "
Simon Sinek
Best
Strength
Place
" I have friends who are majorly into the cosplay culture and have urged me to go to a convention for no other reason than to meet others like me. "
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Go
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" Leadership is absolutely about inspiring action, but it is also about guarding against mis-action. "
Simon Sinek
Leadership
Against
Action
" I find, when you're an optimist, life has a funny way of looking after you. "
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Find
Funny
Life
" The big picture doesn't just come from distance; it also comes from time. "
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Picture
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Distance
" If you can clearly articulate the dream or the goal, start. "
Simon Sinek
Articulate
You
Start