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" To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject. "

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" Mergers are like marriages. They are the bringing together of two individuals. If you wouldn't marry someone for the 'operational efficiencies' they offer in the running of a household, then why would you combine two companies with unique cultures and identities for that reason? "

Simon Sinek

Together

Someone

Unique

" Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow. "

" There is a difference between giving directions and giving direction. "

" Most politicians are not authentic. "

" The trick to balance is to not make sacrificing important things become the norm. "

" Good listeners have a huge advantage. For one, when they engage in conversation, they make people 'feel' heard. They 'feel' that someone really understands their wants, needs and desires. And for good reason; a good listener does care to understand. "

" If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you'll need their help. And two, because it's a sign you respect people, which all great leaders do. "

" The only time I waste is time I spend doing something that, in my gut, I know I shouldn't. If I choose to spend time playing video games or sleeping in, then it's time well spent, because I chose to do it. I did it for a reason - to relax, to decompress or to feel good, and that was what I wanted to do. "

" Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental. "

" A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society. "

" I have friends who are majorly into the cosplay culture and have urged me to go to a convention for no other reason than to meet others like me. "

Simon Sinek

Others

Friends

" I try to find, celebrate and teach leaders how to build platforms that will inspire others. "

" No matter how many or how few people you have reporting to you, you must remember that as you climb higher in the ranks, your words will be taken as commands even if you're just thinking out loud. "

" The challenge of the unknown future is so much more exciting than the stories of the accomplished past. "

" In the 1980s America reacted to the Soviet Union's invasion of Afghanistan. We supported a war that left a nation torn to pieces. And as the last Soviet tank left the country, so did we. "

" There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value. "

" The Democrats' response throughout the healthcare debate? Give the people more statistics. "

" Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating. "

" During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return. "

" My concern is that we live in an economy in which stabbing someone and waiting for them to complain before we remove the knife has become the normal way of doing business. When did we lose sight of the fact that it's not nice to stab people in the first place? "

" The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us. "

Simon Sinek

Rest

Clients

" When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone. "

" A five minute call replaces the time it takes to read and reply to the original email and read and reply to their reply... or replies. And I no longer spend 20+ minutes crafting the perfect email - no need to. "

" Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers. "

" More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions. "

" If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood, sweat, and tears. "

" Anyone who achieves any kind of success, however you want to define it, sometimes can't let go of it. "

" Every one of us has the capacity to lead. "

Simon Sinek

Capacity

Lead

" Babe Ruth was not afraid to strike out. And it was this fearlessness that contributed to his remarkable career. "

" There are two types of claims: those based on hard numbers and those based on slippery numbers. "