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" Music is made to be listened to, so you immediately have an issue where you're playing it in the background like wallpaper. Music doesn't want to behave like that. "

Julian Treasure

Want

Music

Playing

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" We vote for politicians with lower voices, it's true, because we associate depth with power and with authority. "

" The need to be right can arise from a fear of being disrespected. Or it may come out of the fear of being seen as we really are: as flawed human beings who are perfectly imperfect and full of contradictions and confusions. "

" I think it's pretty pointless, my children learning to use a keyboard - we will just talk to our computers. Why would we not? "

" Most people think it's a linear relationship: I speak, you listen. Actually, it's a circle, because the way you listen affects how I speak, and the way I speak affects the way you listen. "

" Sound is complex; there are many countervailing influences. It can be a bit like a bowl of spaghetti: sometimes you just have to eat it and see what happens. "

Julian Treasure

You

Eat

" Men tend to listen in what I call a reductive way, which is to say for a point, for a solution. You know, we like to have a problem and solve it. Bang. Thank you very much. On to the next thing. "

" We're designing environments that make us crazy. And it's not just our quality of life which suffers. It's our health, our social behavior, and our productivity as well. "

" Music is the most powerful sound there is, often inappropriately deployed. It's powerful for two reasons: you recognize it fast, and you associate it very powerfully. "

" Sound in a space affects us profoundly. It changes our heart rate, breathing, hormone secretion, brain waves. It affects our emotions and our cognition. "

Julian Treasure

Heart

Space

" I think absolute honesty may not be what we want. I mean, 'My goodness, you look ugly this morning.' Perhaps that's not necessary. "

" For the great speakers, it's all about the audience. And the feeling they have is that they're giving a gift, of maybe knowledge or inspiration or motivation. "

" Conscious listening is very largely overlooked in the mainstream of education. It's such an important skill in life. And yet we expect children to pick it up from home or from peers informally. "

" I love reading other people's papers on the Tube. "

" Not even a woman cannot understand two people talking at the same time. "

" Someone else's paper is fascinating until you buy it yourself. Then it loses its appeal, and you have to pass it on to someone else to reinvigorate it. "

" Intention is very important in sound, in listening. When I married my wife, I promised her I would listen to her every day as if for the first time. Now that's something I fall short of on a daily basis. "

" Just three minutes a day of silence is a wonderful exercise to reset your ears and to recalibrate so that you can hear the quiet again. If you can't get absolute silence, go for quiet; that's absolutely fine. "

" Noise is the number one problem in modern offices. A big part of addressing this issue is making sure unwanted sound from adjacent spaces doesn't intrude or interfere. "

" All of our physical rhythms are being affected by sound outside us all the time. "

Julian Treasure

Sound

Physical

" Your ears are always on - you have no ear lids. They work even when you sleep. "

" You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual equivalent. It's probably worth hundreds of millions of dollars. "

" Some of my best friends are architects. And they definitely do have ears. But I think sometimes they don't use them when they're designing buildings. "

" We spend all our time teaching reading and writing. We spend absolutely no time at all, in most schools, teaching either speaking or, more importantly still, listening. "

Julian Treasure

Writing

Listening

" If you want to be listened to, the first step is to listen well yourself. "

" I'm totally obsessed with sound. It's my life. "

" The trouble with listening is that so much of what we hear is noise, surrounding us all the time. "

Julian Treasure

Listening

Noise

" Ears are made not for hearing but for listening. Listening is an active skill, whereas hearing is passive. Listening is something that we have to work at - it's a relationship with sound. And yet, it's a skill that none of us are taught. "

" It's time architects start designing for our ears as well as our eyes. "

" You can detect a hostile listening or a bored listening or a tired listening or an excited and engaged listening. "

" A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work. "