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" Someone else's paper is fascinating until you buy it yourself. Then it loses its appeal, and you have to pass it on to someone else to reinvigorate it. "

Julian Treasure

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" Just three minutes a day of silence is a wonderful exercise to reset your ears and to recalibrate so that you can hear the quiet again. If you can't get absolute silence, go for quiet; that's absolutely fine. "

Julian Treasure

" A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work. "

Julian Treasure

" Intention is very important in sound, in listening. When I married my wife, I promised her I would listen to her every day as if for the first time. Now that's something I fall short of on a daily basis. "

Julian Treasure

" There's a lot of research now showing that noise, and the lack of quiet working space, is one of the biggest issues for all office workers. "

Julian Treasure

" Noise is the number one problem in modern offices. A big part of addressing this issue is making sure unwanted sound from adjacent spaces doesn't intrude or interfere. "

Julian Treasure

" All of our physical rhythms are being affected by sound outside us all the time. "

Julian Treasure

" I'm totally obsessed with sound. It's my life. "

Julian Treasure

" We move through soundscapes all the time, and most of them are accidental - a by-product. Most retail soundscapes are accidental, incongruent with the brands, and mostly hostile. "

Julian Treasure

" If you put music on top of noise, it's like putting icing on top of mud; it might look like a cake, but it doesn't taste like one. "

Julian Treasure

" The trouble with listening is that so much of what we hear is noise, surrounding us all the time. "

Julian Treasure

" Retailers don't think about why they have music. There are a number of issues. It can be very powerful in the right place, where it is played appropriately. "

Julian Treasure

" My mother, in the last years of her life, became very negative, and it's hard to listen. I remember one day, I said to her, 'It's October 1 today,' and she said, 'I know, isn't it dreadful?' It's hard to listen when somebody's that negative. "

Julian Treasure

" It's time architects start designing for our ears as well as our eyes. "

Julian Treasure

" Music is designed to be listened to, so it's calling for attention all the time, syphoning off our very limited auditory bandwidth and elbowing aside our ability to listen to the voice in our head we need when we're doing mental work. "

Julian Treasure

" We vote for politicians with lower voices, it's true, because we associate depth with power and with authority. "

Julian Treasure

" Unlike so many other sounds, there's no maximum exposure to birdsong. "

Julian Treasure

" In a room full of 60 to 70 people which is open plan and absolutely quiet, it's very intimidating to make a phone call. And if you do so, you're upsetting about 15 to 20 people because they're put off by your phone call. "

Julian Treasure

" You can't truly listen to someone and do anything else at the same time. "

Julian Treasure

" Sound in a space affects us profoundly. It changes our heart rate, breathing, hormone secretion, brain waves. It affects our emotions and our cognition. "

Julian Treasure

" Every individual's listening is as unique as his or her fingerprints because we all listen through filters that develop from our personal mix of culture, language, values, beliefs, attitudes, expectations and intentions. That is why one person's musical taste is another person's hideous noise. "

Julian Treasure

" The need to be right can arise from a fear of being disrespected. Or it may come out of the fear of being seen as we really are: as flawed human beings who are perfectly imperfect and full of contradictions and confusions. "

Julian Treasure

" We spend all our time teaching reading and writing. We spend absolutely no time at all, in most schools, teaching either speaking or, more importantly still, listening. "

Julian Treasure

" Without our natural soundscape, we are making ourselves tired, stressed, and frightened all at the same time. "

Julian Treasure

" Conscious listening is very largely overlooked in the mainstream of education. It's such an important skill in life. And yet we expect children to pick it up from home or from peers informally. "

Julian Treasure

" People find birdsong relaxing and reassuring because over thousands of years, they have learnt when the birds sing, they are safe; it's when birds stop singing that people need to worry. "

Julian Treasure

" You are one-third as productive in open-plan offices as in quiet rooms. I have a tip for you: if you work in spaces like that, carry headphones with you, with a soothing sound like birdsong. Put them on, and your productivity goes back up to triple what it would be. "

Julian Treasure

" We're designing environments that make us crazy. And it's not just our quality of life which suffers. It's our health, our social behavior, and our productivity as well. "

Julian Treasure

" I think absolute honesty may not be what we want. I mean, 'My goodness, you look ugly this morning.' Perhaps that's not necessary. "

Julian Treasure

" We have the capacity for about 1.6 human conversations, so if you're listening to one conversation particularly, you're only left with 0.6 for your inner voice that helps you write. "

Julian Treasure

" I think it's pretty pointless, my children learning to use a keyboard - we will just talk to our computers. Why would we not? "

Julian Treasure