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" For the great speakers, it's all about the audience. And the feeling they have is that they're giving a gift, of maybe knowledge or inspiration or motivation. "

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" The need to be right can arise from a fear of being disrespected. Or it may come out of the fear of being seen as we really are: as flawed human beings who are perfectly imperfect and full of contradictions and confusions. "

Julian Treasure

Out

Right

Fear

" If we teach our children how to listen properly to the world - and especially to each other - they will understand the consequences of their own sound and be far more responsible in making it. "

" Without our natural soundscape, we are making ourselves tired, stressed, and frightened all at the same time. "

" Noise is the number one problem in modern offices. A big part of addressing this issue is making sure unwanted sound from adjacent spaces doesn't intrude or interfere. "

" I think absolute honesty may not be what we want. I mean, 'My goodness, you look ugly this morning.' Perhaps that's not necessary. "

" Sadly, piped music in so many public spaces is often just more noise. Rarely is it carefully designed to enhance our experience; much more likely it is there because retailers have subscribed to an incorrect view that music makes people spend more. "

Julian Treasure

Music

Experience

" My mother, in the last years of her life, became very negative, and it's hard to listen. I remember one day, I said to her, 'It's October 1 today,' and she said, 'I know, isn't it dreadful?' It's hard to listen when somebody's that negative. "

" People find birdsong relaxing and reassuring because over thousands of years, they have learnt when the birds sing, they are safe; it's when birds stop singing that people need to worry. "

" The desire to be right can be very destructive in relationships. "

" In a room full of 60 to 70 people which is open plan and absolutely quiet, it's very intimidating to make a phone call. And if you do so, you're upsetting about 15 to 20 people because they're put off by your phone call. "

" I often go into shops and ask them to turn the music down. "

Julian Treasure

Turn

Down

" I would suggest that our listening is the main way that we experience the flow of time from past to future. "

" It would be some sort of shock horror story if a child left school unable to read or write. But we do not teach explicitly, or test in the main, either speaking or - much more importantly - listening. "

" In the U.K., architects train for five years, and they spend one day on sound. "

" The trouble with listening is that so much of what we hear is noise, surrounding us all the time. "

Julian Treasure

Listening

Noise

" Conscious listening is very largely overlooked in the mainstream of education. It's such an important skill in life. And yet we expect children to pick it up from home or from peers informally. "

" If we're not listened to, then that doesn't create a desire inside us to listen to others. Societally, we don't value it. "

" We move through soundscapes all the time, and most of them are accidental - a by-product. Most retail soundscapes are accidental, incongruent with the brands, and mostly hostile. "

" Someone else's paper is fascinating until you buy it yourself. Then it loses its appeal, and you have to pass it on to someone else to reinvigorate it. "

" You are one-third as productive in open-plan offices as in quiet rooms. I have a tip for you: if you work in spaces like that, carry headphones with you, with a soothing sound like birdsong. Put them on, and your productivity goes back up to triple what it would be. "

" A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work. "

" There's a little bit of protocol in the real world which is quite important. If you speak to me, we understand that we've entered into a social contract. But sound that you haven't given permission to receive is noise, and generally unwelcome. "

Julian Treasure

Real

Important

" There's a lot of research now showing that noise, and the lack of quiet working space, is one of the biggest issues for all office workers. "

" Music is designed to be listened to, so it's calling for attention all the time, syphoning off our very limited auditory bandwidth and elbowing aside our ability to listen to the voice in our head we need when we're doing mental work. "

" While interrupting is not always wrong, it should never become a habit. "

" All of our physical rhythms are being affected by sound outside us all the time. "

Julian Treasure

Sound

Physical

" By starting to pay attention to our natural soundscapes, businesses can reduce staff turnover, increase productivity, and increase profits. "

" You can detect a hostile listening or a bored listening or a tired listening or an excited and engaged listening. "

" People often mistake our mission at The Sound Agency for a crusade for silence, but actually, silence is in many ways just as bad as too much noise. "

" It is a mistake to assume that everyone listens like you do: your listening is as unique as your fingerprints, and so is everyone else's. "

Julian Treasure

Unique

You