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" Not even a woman cannot understand two people talking at the same time. "

Julian Treasure

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" People often mistake our mission at The Sound Agency for a crusade for silence, but actually, silence is in many ways just as bad as too much noise. "

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" I think absolute honesty may not be what we want. I mean, 'My goodness, you look ugly this morning.' Perhaps that's not necessary. "

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" It's time architects start designing for our ears as well as our eyes. "

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" I have visited a number of boutique hotels where you feel there is a little bit of self-indulgence going on. "

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" I would suggest that our listening is the main way that we experience the flow of time from past to future. "

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" There's a little bit of protocol in the real world which is quite important. If you speak to me, we understand that we've entered into a social contract. But sound that you haven't given permission to receive is noise, and generally unwelcome. "

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" Sound affects us physiologically, psychologically, cognitively, and behaviorally all the time. The sound around us is affecting us even though we're not conscious of it. "

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" Conscious listening is very largely overlooked in the mainstream of education. It's such an important skill in life. And yet we expect children to pick it up from home or from peers informally. "

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" Listening is a crucial aspect of democracy. Listening creates understanding, and understanding permits one of the most important things about every democracy, which is civilized disagreement. "

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" Someone else's paper is fascinating until you buy it yourself. Then it loses its appeal, and you have to pass it on to someone else to reinvigorate it. "

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" The human voice: It's the instrument we all play. It's the most powerful sound in the world, probably. It's the only one that can start a war or say 'I love you.' And yet many people have the experience that when they speak, people don't listen to them. "

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" Intention is very important in sound, in listening. When I married my wife, I promised her I would listen to her every day as if for the first time. Now that's something I fall short of on a daily basis. "

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" Without our natural soundscape, we are making ourselves tired, stressed, and frightened all at the same time. "

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" It's an interesting door opening, this use of sonic signalling - using sound to alert us in a more subtle way than a beep. "

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" Ears are made not for hearing but for listening. Listening is an active skill, whereas hearing is passive. Listening is something that we have to work at - it's a relationship with sound. And yet, it's a skill that none of us are taught. "

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" If you're surrounded by noise all the time, it has a pretty bad effect on the spirit. "

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" Every individual's listening is as unique as his or her fingerprints because we all listen through filters that develop from our personal mix of culture, language, values, beliefs, attitudes, expectations and intentions. That is why one person's musical taste is another person's hideous noise. "

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" My mother, in the last years of her life, became very negative, and it's hard to listen. I remember one day, I said to her, 'It's October 1 today,' and she said, 'I know, isn't it dreadful?' It's hard to listen when somebody's that negative. "

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" You can detect a hostile listening or a bored listening or a tired listening or an excited and engaged listening. "

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" I think it's pretty pointless, my children learning to use a keyboard - we will just talk to our computers. Why would we not? "

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" We spend all our time teaching reading and writing. We spend absolutely no time at all, in most schools, teaching either speaking or, more importantly still, listening. "

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" A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work. "

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" It is a mistake to assume that everyone listens like you do: your listening is as unique as your fingerprints, and so is everyone else's. "

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" There's a lot of research now showing that noise, and the lack of quiet working space, is one of the biggest issues for all office workers. "

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" The Hindus say, 'Nada brahma,' one translation of which is, 'The world is sound.' And in a way, that's true, because everything is vibrating. "

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" All of our physical rhythms are being affected by sound outside us all the time. "

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" Listening is an activity. It's not passive. We are creating the world by listening all the time. "

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" In the U.K., architects train for five years, and they spend one day on sound. "

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" It's a common mistake to speak the same to everybody. We all have different filters. "

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" If we teach our children how to listen properly to the world - and especially to each other - they will understand the consequences of their own sound and be far more responsible in making it. "

Julian Treasure