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" It's time architects start designing for our ears as well as our eyes. "

Julian Treasure

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" We move through soundscapes all the time, and most of them are accidental - a by-product. Most retail soundscapes are accidental, incongruent with the brands, and mostly hostile. "

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" My dream is to make the world sound better, but the only way to do that is to let businesses see that there is profit in it. "

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" We experience every space in five senses, so it's strange that architects design just for the eyes. "

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" It's dangerous to generalise about sound because many of its effects work through association. These can be universal: we all instinctively associate any sudden, unexpected noise with danger and react with a release of fight/flight hormones, while most people find sounds like gentle rainfall or birdsong calming and reassuring. "

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" You are one-third as productive in open-plan offices as in quiet rooms. I have a tip for you: if you work in spaces like that, carry headphones with you, with a soothing sound like birdsong. Put them on, and your productivity goes back up to triple what it would be. "

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" We all like to look good. However, this basic human desire can often get in the way of our listening and our speaking. This tendency often evinces itself in two simple words: 'I know.' But if I know everything, what can I learn? Absolutely nothing. "

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" I think it's pretty pointless, my children learning to use a keyboard - we will just talk to our computers. Why would we not? "

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" It's an interesting door opening, this use of sonic signalling - using sound to alert us in a more subtle way than a beep. "

Julian Treasure

" The human voice: It's the instrument we all play. It's the most powerful sound in the world, probably. It's the only one that can start a war or say 'I love you.' And yet many people have the experience that when they speak, people don't listen to them. "

Julian Treasure

" While interrupting is not always wrong, it should never become a habit. "

Julian Treasure

" You can't truly listen to someone and do anything else at the same time. "

Julian Treasure

" Sadly, piped music in so many public spaces is often just more noise. Rarely is it carefully designed to enhance our experience; much more likely it is there because retailers have subscribed to an incorrect view that music makes people spend more. "

Julian Treasure

" A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work. "

Julian Treasure

" Your ears are always on - you have no ear lids. They work even when you sleep. "

Julian Treasure

" Not even a woman cannot understand two people talking at the same time. "

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" Unlike so many other sounds, there's no maximum exposure to birdsong. "

Julian Treasure

" If we teach our children how to listen properly to the world - and especially to each other - they will understand the consequences of their own sound and be far more responsible in making it. "

Julian Treasure

" If you're surrounded by noise all the time, it has a pretty bad effect on the spirit. "

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" We vote for politicians with lower voices, it's true, because we associate depth with power and with authority. "

Julian Treasure

" Let's define listening as making meaning from sound. It's a mental process, and it's a process of extraction. We use some pretty cool techniques to do this. One of them is pattern recognition. "

Julian Treasure

" This devaluing of listening is handed down from generation to generation. There are many children who don't have the experience of being listened to by their parents. "

Julian Treasure

" By starting to pay attention to our natural soundscapes, businesses can reduce staff turnover, increase productivity, and increase profits. "

Julian Treasure

" Most people think it's a linear relationship: I speak, you listen. Actually, it's a circle, because the way you listen affects how I speak, and the way I speak affects the way you listen. "

Julian Treasure

" People often mistake our mission at The Sound Agency for a crusade for silence, but actually, silence is in many ways just as bad as too much noise. "

Julian Treasure

" Sound is complex; there are many countervailing influences. It can be a bit like a bowl of spaghetti: sometimes you just have to eat it and see what happens. "

Julian Treasure

" We're designing environments that make us crazy. And it's not just our quality of life which suffers. It's our health, our social behavior, and our productivity as well. "

Julian Treasure

" Music is the most powerful sound there is, often inappropriately deployed. It's powerful for two reasons: you recognize it fast, and you associate it very powerfully. "

Julian Treasure

" For the great speakers, it's all about the audience. And the feeling they have is that they're giving a gift, of maybe knowledge or inspiration or motivation. "

Julian Treasure

" As parents, we tend to be in Tell rather than Listen mode. "

Julian Treasure

" All of our physical rhythms are being affected by sound outside us all the time. "

Julian Treasure