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" Often, people think that individual data is the most valuable thing they can collect. But it's not useful to know what I am doing or where I am, unless you're particularly interested in me, which is weird. But it is very useful to know what a population of people are doing. "

Hilary Mason

Weird

Know

I Am

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" Everyone likes taking their own photos and seeing themselves reflected back. "

" Data is a tool for enhancing intuition. "

" I believe there are a lot of inefficiencies in the way technical innovation happens. "

" I think of 'data science' as a flag that was planted at the intersection of several different disciplines that have not always existed in the same place. Statistics, computer science, domain expertise, and what I usually call 'hacking,' though I don't mean the 'evil' kind of hacking. "

" It's really fun and challenging to build things that have never been built before. "

" People share things that make them look good. "

Hilary Mason

Good

People

" If you find something obscure fascinating, learn as much about it as you can, because there's a good chance it won't be obscure for long. "

" I don't actually, as a general policy, block any sort of cookies. I keep them all turned on, and that's because I'm willing to make the tradeoff that I let companies gather this information about me in return for a better experience. "

Hilary Mason

Experience

Better

" I think we need more ambition about using our data to make our lives better. "

" My Grinnell education didn't prepare me directly for the work that I'm doing, but it did give me the tools that I needed to focus my curiosity. "

Hilary Mason

Focus

Curiosity

" Creating things that people want to tie into their identity is the best way to make them spread. "

" I decided that since I was trying to teach 'style' of thinking in science and engineering, and 'style' is an art, I should therefore copy the methods of teaching used for the other arts - once the fundamentals have been learned. "

" I'm really curious about people - what their desires and interests are - and bit.ly's data tell me that. It gives me an unprecedented window into human communication and behavior. "

Hilary Mason

Communication

Data

" It's rare that you can solve a technology problem with more technology. "

Hilary Mason

Technology

Problem

" I think e-mail should be sorted by importance, not by time. "

" I'm a huge fan of the liberal arts approach of teaching you to think, analyze, and communicate, then sending you out into the world to cause trouble. "

" In some ways, chocolate chip cookie recipes are my favorite algorithms. You put a bunch of bad-for-you stuff in a bowl and get a delicious result. "

Hilary Mason

Bowl

Result

" The sender and subject line are actually the most important parts of an e-mail because people tend to put more important information in the subject. "

" Value experiences by how much you're learning, and if you're aren't learning, move on. "

" I grew up as a computer scientist, and I've always been fascinated by algorithms. "

" Teaching someone to program is like giving them a superpower. "

Hilary Mason

Someone

Giving

" I hope that, in the future, data is used to empower people and not just for marketing purposes. "

" The job of the data scientist is to ask the right questions. "

" Data science requires having that cultural space to experiment and work on things that might fail. "

" To gain the competitive edge, companies must master the ability to innovate. "

" My job is to analyze our data set to understand it and build products on it. I look at raw data, do the math to clean it up, and build systems to make it easy to understand. "

" A good scientist can understand the current state of a field, pick interesting questions where a success will actually lead to useful new knowledge, and push that field further through their work. "

" I'm very lucky to work at bitly, with a data set that allows us to explore human social behavior at the scale of human social behavior. "

Hilary Mason

Work

Behavior

" You really need to have a lot of empathy for the work you're doing and the people who you're ultimately trying to help, whether that's a business colleague, a boss, or, ultimately, the user of the software you're building. "

" Deep learning allows you to create predictive models at a level of quality and sophistication that was previously out of reach. And so deep learning also enhances the product function of data science because it can generate new product opportunities. "