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" My Grinnell education didn't prepare me directly for the work that I'm doing, but it did give me the tools that I needed to focus my curiosity. "

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" Creating things that people want to tie into their identity is the best way to make them spread. "

" If you find something obscure fascinating, learn as much about it as you can, because there's a good chance it won't be obscure for long. "

" I joined bit.ly as chief scientist in October of 2009. The company is a URL-shortener and content-sharing platform; we provide tools for people to share and track links on the Internet. "

" I don't actually, as a general policy, block any sort of cookies. I keep them all turned on, and that's because I'm willing to make the tradeoff that I let companies gather this information about me in return for a better experience. "

" Data is a tool for enhancing intuition. "

" Value experiences by how much you're learning, and if you're aren't learning, move on. "

" I'm very lucky to work at bitly, with a data set that allows us to explore human social behavior at the scale of human social behavior. "

" I believe there are a lot of inefficiencies in the way technical innovation happens. "

" Nobody really cares about short links, but people do care about saving and sharing content. "

" I think we need more ambition about using our data to make our lives better. "

" It's really fun and challenging to build things that have never been built before. "

" It's rare that you can solve a technology problem with more technology. "

" Technology is giving companies superpowers to compete more intelligently and capture the data behind changing trends, expanding markets, and new opportunities. "

" Cool innovation might happen in startups, but they often lack the resources or the deep expertise in the problems they want to address. "

" It turns out it's important to build a product and not just a bunch of data models. "

" I wish I'd known more about how to build a startup when I was younger. "

" The core advantage of data is that it tells you something about the world that you didn't know before. "

" The job of the data scientist is to ask the right questions. "

" I'm a huge fan of the liberal arts approach of teaching you to think, analyze, and communicate, then sending you out into the world to cause trouble. "

" Science is the practice of failing repeatedly but learning as you go. "

" Even smaller companies are putting resources behind their analytics teams in the same way they put resources behind engineering and product teams. There are some great tools out there that allow even tiny businesses to use data effectively. "

" You really need to have a lot of empathy for the work you're doing and the people who you're ultimately trying to help, whether that's a business colleague, a boss, or, ultimately, the user of the software you're building. "

" In some ways, chocolate chip cookie recipes are my favorite algorithms. You put a bunch of bad-for-you stuff in a bowl and get a delicious result. "

" I decided that since I was trying to teach 'style' of thinking in science and engineering, and 'style' is an art, I should therefore copy the methods of teaching used for the other arts - once the fundamentals have been learned. "

" A lot of people seem to think that data science is just a process of adding up a bunch of data and looking at the results, but that's actually not at all what the process is. "

" Companies that rely on licensing a proprietary dataset should expect to be outpaced by competitors using modern data collection techniques and more frequent updates and greater accuracy. "

" As your competitors learn more, you'll need to learn, too. "

" I hope that, in the future, data is used to empower people and not just for marketing purposes. "

" Everyone likes taking their own photos and seeing themselves reflected back. "

" I'm really curious about people - what their desires and interests are - and bit.ly's data tell me that. It gives me an unprecedented window into human communication and behavior. "