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" Creating things that people want to tie into their identity is the best way to make them spread. "
Hilary Mason
Best
Creating
Identity
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" It's rare that you can solve a technology problem with more technology. "
Hilary Mason
Technology
More
Problem
" In tech entrepreneurship, even a lot of hack events tend to be overly commercial in that they're designed to produce companies. "
Hilary Mason
Events
Commercial
Entrepreneurship
" I decided that since I was trying to teach 'style' of thinking in science and engineering, and 'style' is an art, I should therefore copy the methods of teaching used for the other arts - once the fundamentals have been learned. "
Hilary Mason
Style
Art
Thinking
" You really need to have a lot of empathy for the work you're doing and the people who you're ultimately trying to help, whether that's a business colleague, a boss, or, ultimately, the user of the software you're building. "
Hilary Mason
Business
People
Boss
" I'm very lucky to work at bitly, with a data set that allows us to explore human social behavior at the scale of human social behavior. "
Hilary Mason
Work
Us
Behavior
" Even smaller companies are putting resources behind their analytics teams in the same way they put resources behind engineering and product teams. There are some great tools out there that allow even tiny businesses to use data effectively. "
Hilary Mason
Great
Way
Tools
" It's easy to find people who can make pretty pictures, and it's easy to find people who can do math. But it's difficult to find people who can do both. "
Hilary Mason
Difficult
Pictures
People
" I don't actually, as a general policy, block any sort of cookies. I keep them all turned on, and that's because I'm willing to make the tradeoff that I let companies gather this information about me in return for a better experience. "
Hilary Mason
Experience
Better
Me
" I hope that, in the future, data is used to empower people and not just for marketing purposes. "
Hilary Mason
Data
Future
Hope
" Technology is giving companies superpowers to compete more intelligently and capture the data behind changing trends, expanding markets, and new opportunities. "
Hilary Mason
Data
Technology
Giving
" Everyone likes taking their own photos and seeing themselves reflected back. "
Hilary Mason
Everyone
Back
Seeing
" A lot of people seem to think that data science is just a process of adding up a bunch of data and looking at the results, but that's actually not at all what the process is. "
Hilary Mason
Science
Think
Process
" Data is a tool for enhancing intuition. "
Hilary Mason
Data
Enhancing
Intuition
" Don't be afraid to push your company in the direction you think is right - you'll either be fired or promoted, and either outcome will end up just fine. "
Hilary Mason
Right
Direction
End
" As your competitors learn more, you'll need to learn, too. "
Hilary Mason
More
Your
You
" I think of 'data science' as a flag that was planted at the intersection of several different disciplines that have not always existed in the same place. Statistics, computer science, domain expertise, and what I usually call 'hacking,' though I don't mean the 'evil' kind of hacking. "
Hilary Mason
Flag
Think
Science
" Often, people think that individual data is the most valuable thing they can collect. But it's not useful to know what I am doing or where I am, unless you're particularly interested in me, which is weird. But it is very useful to know what a population of people are doing. "
Hilary Mason
Weird
Know
I Am
" Science is the practice of failing repeatedly but learning as you go. "
Hilary Mason
Go
You
Learning
" The core advantage of data is that it tells you something about the world that you didn't know before. "
Hilary Mason
World
Data
Know
" To gain the competitive edge, companies must master the ability to innovate. "
Hilary Mason
Gain
Master
Edge
" Don't take advice you see on the Internet too seriously! "
Hilary Mason
Internet
You
Seriously
" People share things that make them look good. "
Hilary Mason
Good
Share
People
" I joined bit.ly as chief scientist in October of 2009. The company is a URL-shortener and content-sharing platform; we provide tools for people to share and track links on the Internet. "
Hilary Mason
People
Internet
Track
" I'm really curious about people - what their desires and interests are - and bit.ly's data tell me that. It gives me an unprecedented window into human communication and behavior. "
Hilary Mason
Me
Communication
Data
" Value experiences by how much you're learning, and if you're aren't learning, move on. "
Hilary Mason
Value
How
Learning
" I believe there are a lot of inefficiencies in the way technical innovation happens. "
Hilary Mason
Innovation
Lot
Way
" It turns out it's important to build a product and not just a bunch of data models. "
Hilary Mason
Just
Product
Build
" I grew up as a computer scientist, and I've always been fascinated by algorithms. "
Hilary Mason
Always
Been
Computer
" In some ways, chocolate chip cookie recipes are my favorite algorithms. You put a bunch of bad-for-you stuff in a bowl and get a delicious result. "
Hilary Mason
Bowl
Cookie
Result
" The job of the data scientist is to ask the right questions. "
Hilary Mason
Right
Data
Ask