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" The job of the data scientist is to ask the right questions. "

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" Creating things that people want to tie into their identity is the best way to make them spread. "

" I joined bit.ly as chief scientist in October of 2009. The company is a URL-shortener and content-sharing platform; we provide tools for people to share and track links on the Internet. "

" Data science requires having that cultural space to experiment and work on things that might fail. "

" As your competitors learn more, you'll need to learn, too. "

" I'm really curious about people - what their desires and interests are - and bit.ly's data tell me that. It gives me an unprecedented window into human communication and behavior. "

" Value experiences by how much you're learning, and if you're aren't learning, move on. "

" I decided that since I was trying to teach 'style' of thinking in science and engineering, and 'style' is an art, I should therefore copy the methods of teaching used for the other arts - once the fundamentals have been learned. "

" I think of 'data science' as a flag that was planted at the intersection of several different disciplines that have not always existed in the same place. Statistics, computer science, domain expertise, and what I usually call 'hacking,' though I don't mean the 'evil' kind of hacking. "

" The core advantage of data is that it tells you something about the world that you didn't know before. "

" The sender and subject line are actually the most important parts of an e-mail because people tend to put more important information in the subject. "

" After graduate school, I joined Johnson & Wales University in Rhode Island as an assistant professor, but I continued to program in addition to teaching and working on research. I built a program that crawled job boards to determine which skills employers value, which helped Johnson & Wales explore ways to improve its curriculum. "

" My Grinnell education didn't prepare me directly for the work that I'm doing, but it did give me the tools that I needed to focus my curiosity. "

" Often, people think that individual data is the most valuable thing they can collect. But it's not useful to know what I am doing or where I am, unless you're particularly interested in me, which is weird. But it is very useful to know what a population of people are doing. "

" Companies that rely on licensing a proprietary dataset should expect to be outpaced by competitors using modern data collection techniques and more frequent updates and greater accuracy. "

" A good scientist can understand the current state of a field, pick interesting questions where a success will actually lead to useful new knowledge, and push that field further through their work. "

" Everyone likes taking their own photos and seeing themselves reflected back. "

" I grew up as a computer scientist, and I've always been fascinated by algorithms. "

" I hope that, in the future, data is used to empower people and not just for marketing purposes. "

" It's rare that you can solve a technology problem with more technology. "

" Deep learning allows you to create predictive models at a level of quality and sophistication that was previously out of reach. And so deep learning also enhances the product function of data science because it can generate new product opportunities. "

" I wish I'd known more about how to build a startup when I was younger. "

" Technology is giving companies superpowers to compete more intelligently and capture the data behind changing trends, expanding markets, and new opportunities. "

" Science is the practice of failing repeatedly but learning as you go. "

" People share things that make them look good. "

" Don't take advice you see on the Internet too seriously! "

" Nobody really cares about short links, but people do care about saving and sharing content. "

" Data is a tool for enhancing intuition. "

" When you start at Bitly, you go through this emotional cycle, where first you go, 'Oh my God, this data is amazing.' But then you start looking at it, and you conclude that humanity is completely doomed. Because what people read is cats and Bieber and celebrity gossip and that stuff. "

" My job is to analyze our data set to understand it and build products on it. I look at raw data, do the math to clean it up, and build systems to make it easy to understand. "

" I believe there are a lot of inefficiencies in the way technical innovation happens. "