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" The sender and subject line are actually the most important parts of an e-mail because people tend to put more important information in the subject. "
Hilary Mason
Information
Line
People
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" Deep learning allows you to create predictive models at a level of quality and sophistication that was previously out of reach. And so deep learning also enhances the product function of data science because it can generate new product opportunities. "
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" Value experiences by how much you're learning, and if you're aren't learning, move on. "
Hilary Mason
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" A lot of people seem to think that data science is just a process of adding up a bunch of data and looking at the results, but that's actually not at all what the process is. "
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" I'm really curious about people - what their desires and interests are - and bit.ly's data tell me that. It gives me an unprecedented window into human communication and behavior. "
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" Data science requires having that cultural space to experiment and work on things that might fail. "
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" Creating things that people want to tie into their identity is the best way to make them spread. "
Hilary Mason
Best
Creating
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" I wish I'd known more about how to build a startup when I was younger. "
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" I think we need more ambition about using our data to make our lives better. "
Hilary Mason
Better
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Need
" You really need to have a lot of empathy for the work you're doing and the people who you're ultimately trying to help, whether that's a business colleague, a boss, or, ultimately, the user of the software you're building. "
Hilary Mason
Business
People
Boss
" I don't actually, as a general policy, block any sort of cookies. I keep them all turned on, and that's because I'm willing to make the tradeoff that I let companies gather this information about me in return for a better experience. "
Hilary Mason
Experience
Better
Me
" Even smaller companies are putting resources behind their analytics teams in the same way they put resources behind engineering and product teams. There are some great tools out there that allow even tiny businesses to use data effectively. "
Hilary Mason
Great
Way
Tools
" Nobody really cares about short links, but people do care about saving and sharing content. "
Hilary Mason
Sharing
Nobody
Short
" I think e-mail should be sorted by importance, not by time. "
Hilary Mason
Should
Importance
Think
" Companies that rely on licensing a proprietary dataset should expect to be outpaced by competitors using modern data collection techniques and more frequent updates and greater accuracy. "
Hilary Mason
Data
More
Modern
" A good scientist can understand the current state of a field, pick interesting questions where a success will actually lead to useful new knowledge, and push that field further through their work. "
Hilary Mason
Work
Push
Knowledge
" I grew up as a computer scientist, and I've always been fascinated by algorithms. "
Hilary Mason
Always
Been
Computer
" My job is to analyze our data set to understand it and build products on it. I look at raw data, do the math to clean it up, and build systems to make it easy to understand. "
Hilary Mason
Data
Job
Look
" It's rare that you can solve a technology problem with more technology. "
Hilary Mason
Technology
More
Problem
" The core advantage of data is that it tells you something about the world that you didn't know before. "
Hilary Mason
World
Data
Know
" After graduate school, I joined Johnson & Wales University in Rhode Island as an assistant professor, but I continued to program in addition to teaching and working on research. I built a program that crawled job boards to determine which skills employers value, which helped Johnson & Wales explore ways to improve its curriculum. "
Hilary Mason
School
Island
Job
" To gain the competitive edge, companies must master the ability to innovate. "
Hilary Mason
Gain
Master
Edge
" I think of 'data science' as a flag that was planted at the intersection of several different disciplines that have not always existed in the same place. Statistics, computer science, domain expertise, and what I usually call 'hacking,' though I don't mean the 'evil' kind of hacking. "
Hilary Mason
Flag
Think
Science
" The job of the data scientist is to ask the right questions. "
Hilary Mason
Right
Data
Ask
" Everyone likes taking their own photos and seeing themselves reflected back. "
Hilary Mason
Everyone
Back
Seeing
" Often, people think that individual data is the most valuable thing they can collect. But it's not useful to know what I am doing or where I am, unless you're particularly interested in me, which is weird. But it is very useful to know what a population of people are doing. "
Hilary Mason
Weird
Know
I Am
" When you start at Bitly, you go through this emotional cycle, where first you go, 'Oh my God, this data is amazing.' But then you start looking at it, and you conclude that humanity is completely doomed. Because what people read is cats and Bieber and celebrity gossip and that stuff. "
Hilary Mason
God
Looking
Amazing
" Technology is giving companies superpowers to compete more intelligently and capture the data behind changing trends, expanding markets, and new opportunities. "
Hilary Mason
Data
Technology
Giving
" I'm very lucky to work at bitly, with a data set that allows us to explore human social behavior at the scale of human social behavior. "
Hilary Mason
Work
Us
Behavior
" If you find something obscure fascinating, learn as much about it as you can, because there's a good chance it won't be obscure for long. "
Hilary Mason
Learn
Long
You
" Don't take advice you see on the Internet too seriously! "
Hilary Mason
Internet
You
Seriously