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" A good scientist can understand the current state of a field, pick interesting questions where a success will actually lead to useful new knowledge, and push that field further through their work. "

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" You really need to have a lot of empathy for the work you're doing and the people who you're ultimately trying to help, whether that's a business colleague, a boss, or, ultimately, the user of the software you're building. "

Hilary Mason

Business

People

Boss

" After graduate school, I joined Johnson & Wales University in Rhode Island as an assistant professor, but I continued to program in addition to teaching and working on research. I built a program that crawled job boards to determine which skills employers value, which helped Johnson & Wales explore ways to improve its curriculum. "

" Don't be afraid to push your company in the direction you think is right - you'll either be fired or promoted, and either outcome will end up just fine. "

" As your competitors learn more, you'll need to learn, too. "

Hilary Mason

Your

You

" Technology is giving companies superpowers to compete more intelligently and capture the data behind changing trends, expanding markets, and new opportunities. "

" The sender and subject line are actually the most important parts of an e-mail because people tend to put more important information in the subject. "

" I'm a huge fan of the liberal arts approach of teaching you to think, analyze, and communicate, then sending you out into the world to cause trouble. "

" I joined bit.ly as chief scientist in October of 2009. The company is a URL-shortener and content-sharing platform; we provide tools for people to share and track links on the Internet. "

" People share things that make them look good. "

Hilary Mason

Good

People

" The job of the data scientist is to ask the right questions. "

" Teaching someone to program is like giving them a superpower. "

Hilary Mason

Someone

Giving

" In tech entrepreneurship, even a lot of hack events tend to be overly commercial in that they're designed to produce companies. "

" I'm really curious about people - what their desires and interests are - and bit.ly's data tell me that. It gives me an unprecedented window into human communication and behavior. "

Hilary Mason

Communication

Data

" I hope that, in the future, data is used to empower people and not just for marketing purposes. "

" The core advantage of data is that it tells you something about the world that you didn't know before. "

" I grew up as a computer scientist, and I've always been fascinated by algorithms. "

" Science is the practice of failing repeatedly but learning as you go. "

Hilary Mason

You

Learning

" Even smaller companies are putting resources behind their analytics teams in the same way they put resources behind engineering and product teams. There are some great tools out there that allow even tiny businesses to use data effectively. "

" A lot of people seem to think that data science is just a process of adding up a bunch of data and looking at the results, but that's actually not at all what the process is. "

" My Grinnell education didn't prepare me directly for the work that I'm doing, but it did give me the tools that I needed to focus my curiosity. "

Hilary Mason

Focus

Curiosity

" Companies that rely on licensing a proprietary dataset should expect to be outpaced by competitors using modern data collection techniques and more frequent updates and greater accuracy. "

Hilary Mason

Data

Modern

" It's a huge competitive advantage to see in real time what's happening with your data. "

" I don't actually, as a general policy, block any sort of cookies. I keep them all turned on, and that's because I'm willing to make the tradeoff that I let companies gather this information about me in return for a better experience. "

Hilary Mason

Experience

Better

" I believe there are a lot of inefficiencies in the way technical innovation happens. "

" I'm very lucky to work at bitly, with a data set that allows us to explore human social behavior at the scale of human social behavior. "

Hilary Mason

Work

Behavior

" Data is a tool for enhancing intuition. "

" In some ways, chocolate chip cookie recipes are my favorite algorithms. You put a bunch of bad-for-you stuff in a bowl and get a delicious result. "

Hilary Mason

Bowl

Result

" Everyone likes taking their own photos and seeing themselves reflected back. "

" I decided that since I was trying to teach 'style' of thinking in science and engineering, and 'style' is an art, I should therefore copy the methods of teaching used for the other arts - once the fundamentals have been learned. "

" It turns out it's important to build a product and not just a bunch of data models. "