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" I'm very lucky to work at bitly, with a data set that allows us to explore human social behavior at the scale of human social behavior. "
Hilary Mason
Work
Us
Behavior
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" It's easy to find people who can make pretty pictures, and it's easy to find people who can do math. But it's difficult to find people who can do both. "
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" Deep learning allows you to create predictive models at a level of quality and sophistication that was previously out of reach. And so deep learning also enhances the product function of data science because it can generate new product opportunities. "
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" After graduate school, I joined Johnson & Wales University in Rhode Island as an assistant professor, but I continued to program in addition to teaching and working on research. I built a program that crawled job boards to determine which skills employers value, which helped Johnson & Wales explore ways to improve its curriculum. "
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" I joined bit.ly as chief scientist in October of 2009. The company is a URL-shortener and content-sharing platform; we provide tools for people to share and track links on the Internet. "
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" I grew up as a computer scientist, and I've always been fascinated by algorithms. "
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" I'm really curious about people - what their desires and interests are - and bit.ly's data tell me that. It gives me an unprecedented window into human communication and behavior. "
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" Technology is giving companies superpowers to compete more intelligently and capture the data behind changing trends, expanding markets, and new opportunities. "
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" Science is the practice of failing repeatedly but learning as you go. "
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" Often, people think that individual data is the most valuable thing they can collect. But it's not useful to know what I am doing or where I am, unless you're particularly interested in me, which is weird. But it is very useful to know what a population of people are doing. "
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" Cool innovation might happen in startups, but they often lack the resources or the deep expertise in the problems they want to address. "
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" Don't be afraid to push your company in the direction you think is right - you'll either be fired or promoted, and either outcome will end up just fine. "
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Right
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" It's a huge competitive advantage to see in real time what's happening with your data. "
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" Data science is the combination of analytics and the development of new algorithms. "
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New
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" Companies that rely on licensing a proprietary dataset should expect to be outpaced by competitors using modern data collection techniques and more frequent updates and greater accuracy. "
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Data
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" The job of the data scientist is to ask the right questions. "
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Right
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Ask
" You really need to have a lot of empathy for the work you're doing and the people who you're ultimately trying to help, whether that's a business colleague, a boss, or, ultimately, the user of the software you're building. "
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Business
People
Boss
" Even smaller companies are putting resources behind their analytics teams in the same way they put resources behind engineering and product teams. There are some great tools out there that allow even tiny businesses to use data effectively. "
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Great
Way
Tools
" In tech entrepreneurship, even a lot of hack events tend to be overly commercial in that they're designed to produce companies. "
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Events
Commercial
Entrepreneurship
" I decided that since I was trying to teach 'style' of thinking in science and engineering, and 'style' is an art, I should therefore copy the methods of teaching used for the other arts - once the fundamentals have been learned. "
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Style
Art
Thinking
" To gain the competitive edge, companies must master the ability to innovate. "
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Gain
Master
Edge
" My job is to analyze our data set to understand it and build products on it. I look at raw data, do the math to clean it up, and build systems to make it easy to understand. "
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" I'm a huge fan of the liberal arts approach of teaching you to think, analyze, and communicate, then sending you out into the world to cause trouble. "
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Trouble
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World
" A good scientist can understand the current state of a field, pick interesting questions where a success will actually lead to useful new knowledge, and push that field further through their work. "
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" It's rare that you can solve a technology problem with more technology. "
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Problem
" Creating things that people want to tie into their identity is the best way to make them spread. "
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Creating
Identity