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" My job is to analyze our data set to understand it and build products on it. I look at raw data, do the math to clean it up, and build systems to make it easy to understand. "

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" I'm a huge fan of the liberal arts approach of teaching you to think, analyze, and communicate, then sending you out into the world to cause trouble. "

Hilary Mason

Trouble

You

World

" The core advantage of data is that it tells you something about the world that you didn't know before. "

" I'm really curious about people - what their desires and interests are - and bit.ly's data tell me that. It gives me an unprecedented window into human communication and behavior. "

Hilary Mason

Communication

Data

" In some ways, chocolate chip cookie recipes are my favorite algorithms. You put a bunch of bad-for-you stuff in a bowl and get a delicious result. "

Hilary Mason

Bowl

Result

" Data science is the combination of analytics and the development of new algorithms. "

" It's a huge competitive advantage to see in real time what's happening with your data. "

" Deep learning allows you to create predictive models at a level of quality and sophistication that was previously out of reach. And so deep learning also enhances the product function of data science because it can generate new product opportunities. "

" A lot of people seem to think that data science is just a process of adding up a bunch of data and looking at the results, but that's actually not at all what the process is. "

" In tech entrepreneurship, even a lot of hack events tend to be overly commercial in that they're designed to produce companies. "

" When you start at Bitly, you go through this emotional cycle, where first you go, 'Oh my God, this data is amazing.' But then you start looking at it, and you conclude that humanity is completely doomed. Because what people read is cats and Bieber and celebrity gossip and that stuff. "

" I joined bit.ly as chief scientist in October of 2009. The company is a URL-shortener and content-sharing platform; we provide tools for people to share and track links on the Internet. "

" Teaching someone to program is like giving them a superpower. "

Hilary Mason

Someone

Giving

" People share things that make them look good. "

Hilary Mason

Good

People

" Companies that rely on licensing a proprietary dataset should expect to be outpaced by competitors using modern data collection techniques and more frequent updates and greater accuracy. "

Hilary Mason

Data

Modern

" I think of 'data science' as a flag that was planted at the intersection of several different disciplines that have not always existed in the same place. Statistics, computer science, domain expertise, and what I usually call 'hacking,' though I don't mean the 'evil' kind of hacking. "

" The sender and subject line are actually the most important parts of an e-mail because people tend to put more important information in the subject. "

" It turns out it's important to build a product and not just a bunch of data models. "

" Creating things that people want to tie into their identity is the best way to make them spread. "

" Don't take advice you see on the Internet too seriously! "

" It's easy to find people who can make pretty pictures, and it's easy to find people who can do math. But it's difficult to find people who can do both. "

" Data is a tool for enhancing intuition. "

" Often, people think that individual data is the most valuable thing they can collect. But it's not useful to know what I am doing or where I am, unless you're particularly interested in me, which is weird. But it is very useful to know what a population of people are doing. "

" Technology is giving companies superpowers to compete more intelligently and capture the data behind changing trends, expanding markets, and new opportunities. "

" Science is the practice of failing repeatedly but learning as you go. "

Hilary Mason

You

Learning

" A good scientist can understand the current state of a field, pick interesting questions where a success will actually lead to useful new knowledge, and push that field further through their work. "

" It's really fun and challenging to build things that have never been built before. "

" Cool innovation might happen in startups, but they often lack the resources or the deep expertise in the problems they want to address. "

" Don't be afraid to push your company in the direction you think is right - you'll either be fired or promoted, and either outcome will end up just fine. "

" Even smaller companies are putting resources behind their analytics teams in the same way they put resources behind engineering and product teams. There are some great tools out there that allow even tiny businesses to use data effectively. "

" I think we need more ambition about using our data to make our lives better. "