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" Sales teams use social media to generate leads and track clients as they move through the sales funnel. Operations and distribution teams forecast supply chains, while research and development squads brainstorm product ideas. "

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" For anyone who devours the web on a daily basis, the biggest problem is too much of a good thing. There's so much extraordinary content - from articles to images, videos and Tweets - that it's almost impossible to keep track of it. "

Ryan Holmes

Good

Web

Problem

" Workflow and usability are not afterthoughts; they impact the core of any project and dictate how it should be engineered. "

" Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "

" I don't know how many times I've turned to Twitter and Facebook to commiserate and celebrate, bounce ideas off of friends, colleagues and other entrepreneurs, and just connect with the wider world outside my office. "

" Customer service teams at many companies have already embraced social media, often out of necessity. "

" Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing. "

" Building outrageous expectations about the next big thing - be it a personal video chatting service or venue-based photo sharing app - can create all sorts of complications when things don't go as planned. "

" One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school. Social media tools can improve the odds of a serendipitous encounter at SXSW, but old-fashioned hustle, palm-pressing and - above all - creativity go a long way. "

" Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients. "

" My first real venture was a paintball company I started in Grade 10, when I was 16. After hearing about it from a friend, I realized my town didn't have a playing field. I did some research, spoke with other paintball company owners, and I started my own field the following summer. "

" The longer you're stuck in a position that doesn't truly challenge you, the less likely you'll be able to leave it. Inertia, in fact, is one of my worst fears. "

" Since social networks gained popularity extremely rapidly, there had been a debate as to whether social media was a fad. There are countless pieces of evidence now proving the contrary, among them the explosion in Twitter growth and Facebook's public listing. "

" If you catch me lying, it's probably because I'm about to surprise someone for their birthday, or hide away the specific details about a company getaway to a strange but amazing place. "

Ryan Holmes

Surprise

Details

" Entrepreneurs, by disposition, are built to think big. When a role no longer affords those opportunities, it might be best to leave it in capable hands and move on. "

" Understanding and respecting your roots is critical not only to winning the tech talent wars but leaving a legacy that transcends bottom lines. "

" I often talk about the PayPal mafia out of San Francisco, people that were in PayPal and got out of PayPal and continue to reinvest in other start-ups and create a huge pay-it-forward type of network there. "

" Providing better computer science education in public schools to kids, and encouraging girls to participate, is the only way to rewrite stereotypes about tech and really break open the old-boys' club. "

" Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand. "

" One thing I would like to see in Vancouver and Canada is something similar to the PayPal mafia. They were all early employees of PayPal. They all had monster exits with PayPal, and they were able to take their winnings and form a syndicate that co-invests. "

" Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team. "

" Although the tech industry is very open to change, many people still have a closed-off mentality where, in the interest of protecting their ideas, they keep them hidden in dark caves. "

" Landing a million-dollar investment for your startup is exhilarating. But as big as that number sounds, it doesn't go far. Many startups just getting off the ground won't have a CFO to monitor finances. It doesn't take much for spending to spiral out of control. "

Ryan Holmes

Ground

Investment

" Payfirma has revolutionized the payment process, consolidating mobile, e-commerce and in-store payments under a single solution, much like HootSuite did for social media. "

" The decision to leave a company you founded and move on to a new project is never an easy one. "

" The reality is that SXSW is packed with brilliant entrepreneurs, investors and partners. They're everywhere, zipping back and forth like thousands of atoms. Your chances of colliding with one actually improve just by standing still. "

Ryan Holmes

Reality

Standing

" Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email. "

" Virtual currencies, used to buy digital goods inside online games, have become an integral part of the Internet landscape. "

" Social media is the future, with employers recognizing they need to start hiring people with the right skills. "

" A critical question to ask when bringing in a new CEO to take the reins of a company you started is: Do you want someone who will maintain company culture or reinvent it? "

" By monitoring the activity taking place on social networks, retailers can amplify successful marketing and sales strategies and avoid weak tactics which can later be tied back to organizational objectives. "