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" Early in my career, I was involved with engineer-led projects, where designers came in late in the game and were expected to put lipstick on an existing code base. This almost never works. "

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" A critical question to ask when bringing in a new CEO to take the reins of a company you started is: Do you want someone who will maintain company culture or reinvent it? "

Ryan Holmes

Want

Company

Someone

" Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients. "

" Building outrageous expectations about the next big thing - be it a personal video chatting service or venue-based photo sharing app - can create all sorts of complications when things don't go as planned. "

" Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email. "

" Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "

" Tech companies don't exist in a bubble; they draw from and feed into a larger community. Ideally, the relationship is symbiotic. "

" Everybody getting a significant exit creates a legacy and creates something that you can pay forward and bootstrap an industry in a substantial way. "

" Without grounding, it's easy to embrace the 'baller' lifestyle: dropping out of tech, throwing money at cars, boats and real estate, and slipping into a cycle of spending and indulgence. "

" The longer you're stuck in a position that doesn't truly challenge you, the less likely you'll be able to leave it. Inertia, in fact, is one of my worst fears. "

" Certification programs for social media are blossoming as a response to the demand for more social media training. Both industry professionals and recent graduates are tapping into tactical training programs to help them stay up to date as the industry grows. "

" From its humble origins in college dorm rooms, social media has quietly crept into the boardroom. "

" Companies and managers that find a way to harness social media stand to gain. "

" Although the tech industry is very open to change, many people still have a closed-off mentality where, in the interest of protecting their ideas, they keep them hidden in dark caves. "

" Since social networks gained popularity extremely rapidly, there had been a debate as to whether social media was a fad. There are countless pieces of evidence now proving the contrary, among them the explosion in Twitter growth and Facebook's public listing. "

" Anyone with an inbox knows what I'm talking about. A dozen emails to set up a meeting time. Documents attached and edited and reedited until no one knows which version is current. Urgent messages drowning in forwards and cc's and spam. "

Ryan Holmes

Talking

Spam

" Not using social media in the workplace, in fact, is starting to make about as much sense as not using the phone or email. "

" No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded. "

" HootSuite never had a big launch. We were lucky to even have office space. "

" An exit is only a success if you set an exit as your primary goal. My primary goal was to build a globally influential tool, to build something from the ground up that could literally change how we communicated in business and individually. "

" When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets. "

" Every day I'd come home after school, pop the hood of my mom's car, put alligator clips on the battery, and wire into the house and go play on my computer. If I used it for too long, I'd wear down the car battery, and my mom would be all mad at me the next day. "

Ryan Holmes

School

Day

" Tech companies have a finite lifespan: For the successful ones, an IPO or exit is never more than a few years off. But by recruiting locally and developing homegrown talent, companies can build something that remains after they're gone. People, skills and a culture of innovation persist. "

" The reality is that SXSW is packed with brilliant entrepreneurs, investors and partners. They're everywhere, zipping back and forth like thousands of atoms. Your chances of colliding with one actually improve just by standing still. "

Ryan Holmes

Reality

Standing

" Social media, for all of its limitations, is rarely irrelevant. The stream of updates on your Facebook page, for instance, is algorithmically engineered to be darn-near irresistible. "

" For anyone who devours the web on a daily basis, the biggest problem is too much of a good thing. There's so much extraordinary content - from articles to images, videos and Tweets - that it's almost impossible to keep track of it. "

" Virtual currencies, used to buy digital goods inside online games, have become an integral part of the Internet landscape. "

" Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "

" I don't know how many times I've turned to Twitter and Facebook to commiserate and celebrate, bounce ideas off of friends, colleagues and other entrepreneurs, and just connect with the wider world outside my office. "

" Sales teams use social media to generate leads and track clients as they move through the sales funnel. Operations and distribution teams forecast supply chains, while research and development squads brainstorm product ideas. "

" You can run a sprint or your can run a marathon, but you can't sprint a marathon. "