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" Anyone who thinks restaurants are hard should try working at a tech company. "

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" The idea behind fast food is great - people want convenience. "

" You should brine your turkey. Don't even think about not brining your turkey. Ever. "

" I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America. "

" We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys. "

" Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. "

" Advertisers really want to create ads that are relevant to the realtime experience. "

" I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food. "

" Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco. "

" The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food. "

" I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful. "

" If you're a commodity corn farmer in Iowa, you're locked into an infrastructure that keeps you a commodity corn farmer. "

" It is an interesting thing. Every time I try and stray from the path of food, I get whacked. "

" There's no doubt about it: people want local, real food. "

" I have always loved food, and for me, even if I was on a beach, I would be cooking food every day. "

" My family were all entrepreneurs, including my parents and grandparents. "

" Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews. "

" Kids gave Elon a very hard time, and it had a huge impact on his life. "

" As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet. "

" Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities. "

" Tesla Motor's original business plan had a copy of a letter from Nikola Tesla from the late 19th century talking about the challenges inherent in gasoline engines and the promise of the electric engine. "

" The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer. "

" Memphis is a vibrant and diverse city that is on the verge of a Real Food renaissance. We are more than thrilled to be part of that movement by investing in the Crosstown and Shelby Farms Park developments. "

" I had this attitude, that Silicon Valley obnoxious attitude, that I know what I'm doing, and the rest was going to be pretty easy. "

" Boulder should be next to the word 'community' in the dictionary. "

" Using realtime ads, even mortgage companies can create ads that matter to you right now. "

" Food never ends. It's one of the greatest things about working on food - we're always going to need food. "

" After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet. "

" Building one garden in L.A. - it might be a nice gesture - but it won't make a difference. We have to start to change the culture of the community. "

" I was very afraid of failure because if you fail at something you love, then you ruin what you love. "

" People are overweight and starving at the same time. It's a tragedy for both the individual and society. "