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" At Tesla, we don't go into a community and think we're going to sell one or two cars. "

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" The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food. "

" After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money. "

" I really believe that people don't have to eat healthy; they just have to know what they are eating, and then they'll eat better. That is really the movement we are behind. "

" But for a few twists of fate, the gasoline engine we know today might have just been a small footnote in history. "

" The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the people who grow it. "

" Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. "

" I was very afraid of failure because if you fail at something you love, then you ruin what you love. "

" It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food. "

" The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. "

" People want real food. The demand for it is through the roof. "

" We're social beings, and food is one of the things we can use three times a day to connect with family or with friends. "

" You bring people together with food. You connect them and tie the fabric of society together through food. "

" People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off. "

" Advertisers really want to create ads that are relevant to the realtime experience. "

" Anyone who thinks restaurants are hard should try working at a tech company. "

" I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America. "

" We want our communities to know what real food is. "

" Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors. "

" The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing. "

" The Kitchen's mission is to strengthen communities by bringing local, real food to everyone. "

" We have been growing more food than we need since the '60s... what we have is a terrible distribution problem. "

" My goal is to go from the industrial food system toward a real food system where you understand what you are eating. "

" People love to interact in real time, whether it is with each other or with content. "

" I have always loved food, and for me, even if I was on a beach, I would be cooking food every day. "

" I was totally humbled by how hard it is to create a product every day that needs to be made from scratch. "

" Kids gave Elon a very hard time, and it had a huge impact on his life. "

" The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer. "

" Realtime ads are the perfect way for an advertiser to connect with users in a social environment. "

" As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life. "

" The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good. "