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" Because we make ourselves deaf to feedback, because we overestimate our abilities, because we become consumed with ourselves, we end up subjecting ourselves not just to the inevitable stumbles or difficulties of life but catastrophic, painful failures. "

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" Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process. "

Ryan Holiday

Great

Build

Growth

" I love books. Probably too much for my own good. "

" It's your job to find a release and an outlet for the stress and the feelings. Never forget: the crazy stays at home. "

" Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games. "

" I don't play videogames and generally think that online activism is a giant waste of time. "

" When I dropped out of school at 19 to start my first job in Hollywood, I didn't know anything, and I had no idea where I'd end up. Thankfully, I was attached to some smart and forgiving people who let me learn under them. "

" The greats - they protect their sleep because it's where the best work comes from. They say no to things. They turn in when they hit their limits. They don't let the creep of sleep deprivation undermine their judgment. "

" Anyone who faults Romney or Obama or any public figure for demanding quote approval is missing the point. The journalists were no abused weaklings here. They made a bargain for access to these newsworthy figures that they thought was in their favor - they're only complaining because they got caught. "

" When I lived in Louisiana, 'Django Unchained' was shot at my neighbor's house. They shot a Sly Stallone movie in my gym. "

" Stoicism is a philosophy designed for the masses, and if it has to be simplified a bit to reach the masses, so be it. "

" Work hard, take it seriously, embrace your ambition. And when you're not doing that, do something - whatever it happens to be - that taps into the part of you that makes you forget about all the rest of it. "

" The problem with a lot of marketing advice is that the examples they use are not exactly typical. It's hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla. "

" My advice to young people would be this: Don't move to New York. It is not where you will find yourself. "

" If it comes as a constant surprise each and every time something unexpected occurs, you're not only going to be miserable whenever you attempt something big, you're going to have a much harder time accepting it and moving on to attempts two, three, and four. "

" You can't believe your own marketing. "

" Like most reasonable people, it saddens me when I see Americans celebrating a heritage they don't understand. "

" It angers me to see armed defenders at the bottom of Lost Cause statues, adding a renewed threat of violence to icons that are themselves part of an ideology of violence and intimidation. "

Ryan Holiday

Violence

See

" Online journalism has always had a sourcing problem. From using unverified 'anonymous tips' to repeating whatever rumor or speculation people are chattering about, the general ethic is, 'We'll publish just about anything.' "

" Do I regret how my life turned out? Of course not - not for a single second. "

" We want things to go perfectly, so we naturally tell ourselves that we'll get started once the conditions are right or once we have our bearings, when, really, it would be better to focus on making do with how things actually are. "

Ryan Holiday

Want

Tell

" Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers. "

" The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down. "

Ryan Holiday

Seem

Marketing

" Being criticized in the media is a good problem to have - most of the time. It means you're doing something that is at least interesting or cool or crazy enough to be noticed. It might not always feel good, but it's usually better than the alternative of obscurity. "

" In 2007, I went to work in Beverly Hills as an intern at The Collective, a talent management agency. I'd been scouted for the job because of a blog I'd started in college and because the blogger-turned-author I worked for, Tucker Max, was producing a project with the company. "

" My parents disagreed sharply with me over the decision to leave school. "

Ryan Holiday

Decision

Leave

" People love stories; they use stories to make sense of the world. "

" The idea that only the swaggering, all-knowing, and ruthlessly ambitious succeed is a lie. One that has discouraged so many people with so much potential - and worse, encouraged many more to crash and burn. "

" Life is hard, but we make it much harder. "

" If you need to fudge the facts a little bit to make your narrative work, there is nothing anyone can do to stop you. "

" As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity. "