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" If we care about the average working American, then Wal-Mart matters. A lot. "

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" Leadership is not about the next election, it's about the next generation. "

" The Democrats' response throughout the healthcare debate? Give the people more statistics. "

" Over 90% of people go home at the end of the day feeling unfulfilled by their work, and I won't stop working until that statistic is reversed - until over 90% of people go home and can honestly say, 'I love what I do.' "

" The trick to balance is to not make sacrificing important things become the norm. "

" We live in times of high stress. Messages that are simple, messages that are inspiring, messages that are life-affirming, are a welcome break from our real lives. "

" Pilots, to a large degree, are like salesmen. They have to be confident to be good at their jobs. They have to practice relentlessly and plan out all the scenarios of the things that could happen when they're out there. Nothing is more important than preparation. They are also mighty competitive, both as individuals and as squadrons. "

" Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers. "

" If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood, sweat, and tears. "

" I never imagined working with CEOs, congressmen or the military, yet I make regular visits to the Pentagon, stop by the Capitol now and then and sit down with leaders of all kinds of companies. "

" People don't buy what you do, they buy why you do it. "

" The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us. "

" Anyone can sell product by dropping their prices, but it does not breed loyalty. "

" There's nothing efficient about innovation. "

" The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve. "

" It's always the organizations that are resource constrained that come up with the good ideas to win. "

" Entrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves. "

" A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society. "

" TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product. "

" Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful. "

" Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second. "

" There is a difference between giving directions and giving direction. "

" The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye. "

" My sister made certain choices about the life she wanted. Those choices include a steady job, a husband and children. But balance and stability come at a cost. It is harder for her to be spontaneous. It is harder to just up and leave. "

" The cost of leadership is self-interest. "

" Actions speak louder than words. All companies say they care, right? But few actually exercise that care. "

" Though there are lessons that can be learned about becoming a great leader, most exist inherently in the bellies of those who lead. "

" Most politicians are not authentic. "

" Nike doesn't want to make products for everyone - they want to make products for champions. "

" Good listeners have a huge advantage. For one, when they engage in conversation, they make people 'feel' heard. They 'feel' that someone really understands their wants, needs and desires. And for good reason; a good listener does care to understand. "

" The quality of a leader cannot be judged by the answers he gives, but by the questions he asks. "