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" In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others. "
Simon Sinek
People
Survive
Business
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" A leader's job is not to do the work for others, it's to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible. "
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" Mergers are like marriages. They are the bringing together of two individuals. If you wouldn't marry someone for the 'operational efficiencies' they offer in the running of a household, then why would you combine two companies with unique cultures and identities for that reason? "
Simon Sinek
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" When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage. "
Simon Sinek
School
You
Organization
" All the great organizations in the world, all have a sense of why that organization does what it does. "
Simon Sinek
Organization
World
Why
" There's nothing efficient about innovation. "
Simon Sinek
Innovation
Nothing
About
" The cost of leadership is self-interest. "
Simon Sinek
Cost
Leadership
Self-Interest
" Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse. "
Simon Sinek
Culture
Treat
People
" It is only from the people I've had the good fortune to meet that I am learning the lessons to guide me. Baz Luhrmann, director of 'Moulin Rouge,' for example, has a childlike curiosity about the world. He doesn't pretend to know all the answers - quite the opposite, in fact. He asks loads of questions of everyone. "
Simon Sinek
I Am
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People
" There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details. "
Simon Sinek
Details
Yourself
Just
" A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society. "
Simon Sinek
Sour
Strong
Positive
" Republicans are completely befuddled by Obama's 'star power' and don't seem to have a clear or effective strategy to compete. "
Simon Sinek
Compete
Power
Strategy
" Directions are instructions given to explain how. Direction is a vision offered to explain why. "
Simon Sinek
How
Explain
Vision
" The only time I waste is time I spend doing something that, in my gut, I know I shouldn't. If I choose to spend time playing video games or sleeping in, then it's time well spent, because I chose to do it. I did it for a reason - to relax, to decompress or to feel good, and that was what I wanted to do. "
Simon Sinek
Relax
Time
Feel
" The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.' "
Simon Sinek
Own
You
Trust
" Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness. "
Simon Sinek
Confidence
Great
Humility
" Sometimes spending time with someone who is perceived as 'successful' can make us feel less successful. "
Simon Sinek
Spending Time
Successful
Time
" The U.S. Constitution protects our privacy from the prying eyes of government. It does not, however, protect us from the prying eyes of companies and corporations. "
Simon Sinek
Constitution
Eyes
Government
" There is a difference between listening and waiting for your turn to speak. "
Simon Sinek
Listening
Difference
Speak
" Like a good parent can't also be his child's best friend, a leader with authority requires some separation from subordinates. "
Simon Sinek
Best Friend
Good
Child
" Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating. "
Simon Sinek
Way
Thinking
Most
" Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful. "
Simon Sinek
Beautiful
Funny
America
" Money is a short-term result that incentivizes short-term decision making. "
Simon Sinek
Decision
Making
Money
" Champions are not the ones who always win races - champions are the ones who get out there and try. And try harder the next time. And even harder the next time. 'Champion' is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes. "
Simon Sinek
Time
Best
Champion
" TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product. "
Simon Sinek
Threat
Ad
Digital
" Leaders who fail are the ones who do it by themselves. Leaders who succeed are the ones who allow others to help them. "
Simon Sinek
Fail
Leaders
Succeed
" Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options. "
Simon Sinek
Acceptance
Situation
See
" If we care about the average working American, then Wal-Mart matters. A lot. "
Simon Sinek
American
Working
Then
" If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you'll need their help. And two, because it's a sign you respect people, which all great leaders do. "
Simon Sinek
People
Leader
Treat
" Any parent who tells their kids that they can't attend a school play or go to a soccer match because they have to work is kidding themselves. It's OK to miss a game or two or a performance here and there, but it's not all right to miss the majority of them. "
Simon Sinek
School
Soccer
Game
" Actions speak louder than words. All companies say they care, right? But few actually exercise that care. "
Simon Sinek
Words
Say
Care