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" A homosexual man is a man 100 per cent. He does not need to dress homosexual. "
Giorgio Armani
Need
Does
Dress
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" Marketing is not a nice word, but the world is about marketing now. "
Giorgio Armani
World
Word
Now
" I learned little by little. I learned how to draw. I learned how to tell the difference in the quality of fabrics - the subtle differences. I started with collections for men. So my first collection for women was deeply inspired by male roles. "
Giorgio Armani
Differences
Women
Men
" China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands. "
Giorgio Armani
Interesting
Fashion
Strong
" The excitement does not change. After 40 years in the business, I still find the show to be a magical moment - the performance anxiety, the litmus test. "
Giorgio Armani
Change
Moment
Business
" I must always try to do better because perfectionism, and the need to always have new goals and achieve them, is a state of mind that brings profound meaning to life. "
Giorgio Armani
Better
Need
Mind
" It is difficult to talk about fashion in the abstract, without a human body before my eyes, without drawings, without a choice of fabric - without a practical or visual reality. "
Giorgio Armani
Body
Fashion
Eyes
" There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising. "
Giorgio Armani
People
Good
You
" I have always considered that my collection must have an international flair so it can be at the service of the European public. Or to people in Asia. Yes, there are tiny little alterations I notice in the proportions of the outfits, but fundamentally, the collection is that way. "
Giorgio Armani
People
Tiny
Service
" I didn't have a happy childhood. "
Giorgio Armani
Childhood
Happy Childhood
Happy
" I wanted to dress the woman who lives and works, not the woman in a painting. "
Giorgio Armani
Dress
Who
Painting
" My work today is perceived as being classic, but when I first started out, it was a break from the norm. Since then, I have continued to reinvent myself. I don't change my style, but I allow it to evolve. "
Giorgio Armani
Change
Style
Work
" When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would help them handle their work life. "
Giorgio Armani
Women
Dress
Attitude
" I was an observer. I liked to listen rather than openly express myself. This trait is something that I've retained over the years. "
Giorgio Armani
Over
Myself
Listen
" I would say that my idea of style and my taste are the same as when I began: They express my deep appreciation of all that is simple and linear... I always want to keep up with the times but without altering the essential characteristics of my philosophy. "
Giorgio Armani
Deep
Say
Appreciation
" In practice, I've had a presence in China since 1998 with my commercial spaces and shops. "
Giorgio Armani
Commercial
Presence
Practice
" I am happiest in public, working in my world. Then I can be the star. That I can do. When I am not working, I am more guarded, set apart. It's not my life, that. I like interactions, but interaction that is not forced. "
Giorgio Armani
World
I Can
Life
" I must make decisions every five minutes and give the impression of being sure of myself! Sincerely, this is the cause of my verbal violence. "
Giorgio Armani
Impression
Violence
Decisions
" These designers have no reserve. They've chosen a path and thrown themselves onto it head first, regardless of everything. Whether or not their designs are sellable or vulgar. As long as it's new and people talk about it. That is the truth. "
Giorgio Armani
People
Talk
Truth
" The essence of style is a simple way of saying something complex. "
Giorgio Armani
Way
Style
Simple
" There are so many things to take into account - your ambition, your ego, the press, the consumers. You can never be sure that you'll be on top of the pile again. "
Giorgio Armani
Ego
You
Top
" Without insecurities, I think one becomes a little bit of an idiot. "
Giorgio Armani
Little
Without
Idiot
" I am not in the stock market. I am beholden to no one in what I do. If I spend billions on a fashion show, I spend billions. It's not public. And if I am in the stock market, I am obligated to account for things, and to show what the business is doing. "
Giorgio Armani
Stock Market
I Am
Fashion
" You can think you've made it and yet the next day's press will always be waiting for you, the public will always ask more of you. In short, you can always do better! "
Giorgio Armani
Day
Think
Waiting
" Jeans represent democracy in fashion. "
Giorgio Armani
Represent
Fashion
Democracy
" I get really frustrated when people say that a collection is not very 'Armani.' Iconic status can be like a pair of handcuffs, especially if, like me, you wish to continually stretch yourself creatively, as Warhol did. "
Giorgio Armani
Say
People
Me
" This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers. "
Giorgio Armani
Fashion
Me
People
" My work has taught me to pay great respects towards human beings. "
Giorgio Armani
Pay
Human
Great
" I started to take care of my body after I turned 50. I never liked how I looked physically because I was too cute, short, with coloring only on my cheeks, the perfect little nose, and then the blue eyes. I was a hit with girls, who told me it was like I was in Technicolor. "
Giorgio Armani
Eyes
Blue
Care
" That is always what I've had to do in life: to show I am capable of surviving. "
Giorgio Armani
Show
Am
Capable
" In the fashion world, you have to make clothes to sell. You have to make clothes for the press. You have to make clothes for yourself. What I mean is, everything is an obligation. But a writer? A pure artist? Maybe he doesn't make one lira - but he does what he wants. "
Giorgio Armani
World
Fashion
You