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" I wanted to dress the woman who lives and works, not the woman in a painting. "

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" My work today is perceived as being classic, but when I first started out, it was a break from the norm. Since then, I have continued to reinvent myself. I don't change my style, but I allow it to evolve. "

" I was an observer. I liked to listen rather than openly express myself. This trait is something that I've retained over the years. "

" It's not a good idea to match your shoes with a bag too stringently. Go for subtle similarity. "

" I've always thought of the T-shirt as the Alpha and Omega of the fashion alphabet. "

" My well-known aesthetic sense, which is so obvious and personal, spontaneously spurs me to challenge myself with different disciplines. "

" This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers. "

" I am not in the stock market. I am beholden to no one in what I do. If I spend billions on a fashion show, I spend billions. It's not public. And if I am in the stock market, I am obligated to account for things, and to show what the business is doing. "

" When I started, I had nothing. Because my family was really, really, really poor. "

" Without insecurities, I think one becomes a little bit of an idiot. "

" There are so many things to take into account - your ambition, your ego, the press, the consumers. You can never be sure that you'll be on top of the pile again. "

" My work has taught me to pay great respects towards human beings. "

" China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands. "

" Creative work gives you an almost indissoluble connection with people. "

" I don't have a formula to pass on. I always did it my own way. Even today, I hold my independence close. It's what's most precious to me. Passion. Risk. Tenacity. Consistency. This is my professional history. "

" Marketing is not a nice word, but the world is about marketing now. "

" War taught me that not everything is glamorous. "

" I would say that my idea of style and my taste are the same as when I began: They express my deep appreciation of all that is simple and linear... I always want to keep up with the times but without altering the essential characteristics of my philosophy. "

" I love things that age well - things that don't date, that stand the test of time and that become living examples of the absolute best. "

" I must make decisions every five minutes and give the impression of being sure of myself! Sincerely, this is the cause of my verbal violence. "

" This is the problem with the world today: Nobody wants to take risks, to risk being themselves. "

" The essence of style is a simple way of saying something complex. "

" Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world. "

" You can think you've made it and yet the next day's press will always be waiting for you, the public will always ask more of you. In short, you can always do better! "

" These designers have no reserve. They've chosen a path and thrown themselves onto it head first, regardless of everything. Whether or not their designs are sellable or vulgar. As long as it's new and people talk about it. That is the truth. "

" During a fashion show, I want the clothes to speak. The effort I put into my work must be respected. "

" Why do I put myself in a position to be cast aside or not considered as I would like to? Because I am a creative mind, because I still aspire to be one. "

" The excitement does not change. After 40 years in the business, I still find the show to be a magical moment - the performance anxiety, the litmus test. "

" I prefer being around young people. I don't like situations from the past, definitely no nostalgia. I prefer to think of doing everything new with a different generation that has a different mentality. "

" When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would help them handle their work life. "

" The idea of the museum is to show my work since the start, and I wanted to show all of it, not just to choose between different pieces. They are grouped together in themes - minimalism, androgyny, black and white, graphic, flowers, and so on - from the earliest designs to the most recent ones. "

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