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" In the 1980s America reacted to the Soviet Union's invasion of Afghanistan. We supported a war that left a nation torn to pieces. And as the last Soviet tank left the country, so did we. "

Simon Sinek

Nation

America

Country

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" It's always the organizations that are resource constrained that come up with the good ideas to win. "

Simon Sinek

Always

Win

" There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details. "

" Champions are not the ones who always win races - champions are the ones who get out there and try. And try harder the next time. And even harder the next time. 'Champion' is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes. "

" I have been inspired by Martin Luther King and how he inspired a movement. I have learned that a cause must be organic; if it is to have an impact it must belong to those who join the movement and not those who lead it. "

" I'd rather play in the major leagues and have some bad games than play consistently good ball in the minors. "

" In this age of omniconnectedness, words like 'network,' 'community' and even 'friends' no longer mean what they used to. Networks don't exist on LinkedIn. A community is not something that happens on a blog or on Twitter. And a friend is more than someone whose online status you check. "

" Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating. "

" I have friends who are majorly into the cosplay culture and have urged me to go to a convention for no other reason than to meet others like me. "

Simon Sinek

Others

Friends

" Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental. "

" I don't enjoy eating humble pie; it never tastes good. But I do appreciate it when it happens. "

" Though we may have desires or bold goals, for whatever reason, most of us don't think we can achieve something beyond what we're qualified to achieve. Why, I ask, do we let reality interfere with our dreams? "

" Directions are instructions given to explain how. Direction is a vision offered to explain why. "

" Notoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like - or so he thought. Patton believed a leader should look and act tough, so he cultivated his image and his personality to match his philosophy. "

" A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society. "

" Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse. "

" Nike doesn't want to make products for everyone - they want to make products for champions. "

" Spending too much time focused on others' strengths leaves us feeling weak. Focusing on our own strengths is what, in fact, makes us strong. "

" The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned. "

" The only time I waste is time I spend doing something that, in my gut, I know I shouldn't. If I choose to spend time playing video games or sleeping in, then it's time well spent, because I chose to do it. I did it for a reason - to relax, to decompress or to feel good, and that was what I wanted to do. "

" More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions. "

" The lives we live are a bit of a straight-hair vs. curly-hair thing. We often want what we don't have. In reality, it's not about better or worse; it's just perception. "

" There is not a single one of us with a job that is not completely reliant in some way shape or form on others. "

Simon Sinek

Others

Way

" When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone. "

" The big picture doesn't just come from distance; it also comes from time. "

" When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from. "

" I think most people are inherently interested in how their brain works, in what makes them tick. "

" Humility, I have learned, must never be confused with meekness. Humility is being open to the ideas of others. "

" I try to find, celebrate and teach leaders how to build platforms that will inspire others. "

" A leader's job is not to do the work for others, it's to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible. "

" The quality of a leader cannot be judged by the answers he gives, but by the questions he asks. "

Simon Sinek

Leader

Quality