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" Non-studio entities can experiment with storytelling that might be too niche... for a studio. "

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" A user who essentially costs YouTube money has very little say. The way to have a say is to concretely support the creators and channels you watch directly by giving them money. "

" Deep engagement is much more powerful and valuable than fleeting mass market engagement. "

" We've always wanted to control the video player for our videos. We really want to evolve how comments on videos work. "

" I think some people have a vague idea, but the general public has no clue what the actual behind-the-scenes of filmmaking is and what this profession is. "

" Great visual effects serve story and character and in doing so, are, by their very definition, invisible. "

" Straight-up digital delivery will be the way the future works. "

" Everyone talks about, 'Get your foot in the door,' but I never understood that mentality. Why would I want to go in that house? Why not build my own house? Why not take a chair and smash a window? "

" We believe that the future for content-creators such as ourselves lies in being able to source project money from an audience and deliver on those projects in a timely and cost-effective manner. "

" You have to figure out some way of making money without relying on video ads or people paying to download. "

" While it's easy to sit back and cherry pick bad visual effects and blame the industry for making movies the way they are, you're really not seeing the whole picture. "

" Kickstarter has shifted from funding creative projects to funding products and videogames; the biggest funded are consumer electronics and video game projects. "

" The Lionsgate deal came at an opportune time. It allows us to get our projects financed and create long-form content without needing to be reliant on brand deals or crowdsourcing for external financing. "

" Video content yearns to be free. "

" We were looking for representation that was creatively and commercially in synch with our core DNA. The team at WME understands where we're going, and we're looking forward to taking our company to the next level with them by our side. "

" I think if you make good, interesting content with compelling story lines and good characters, people will tune into the web for as long as you want them to. "

" Hollywood is just a bunch of middlemen, people trying to facilitate content transfer between creators and viewers. "

" Views online is a real weird and sticky subject. One view on a 30-second piece of content is not equivalent to one view on a 30 minute video. In my mind it's not quite the same thing. "

" VR has a whole range of things it's very good at, and there's a lot of things that it's going to be deficient at. "

" YouTube's a funny place because so many creators fall into their aesthetics out of necessity and the visuals are driven out of an urge to create. You get a lot of interesting examples of interesting design choices that have roots in practicality as well as an artistic sentiment. "

" We firmly believe the future of television is online, and Hulu has recognized the value of quality long-form series. "

" It's rare to find a corporate partner who encourages true creativity, but our meetings with Lionsgate's creative team convinced us that this is the right move for RocketJump and our millions of fans. "

" When we think about a great movie, I mean, what do we think about? We think about story, we think about character. And when the visual effects aren't perfect, we forgive it. "

" If it doesn't feel organic to the audience, you gotta trust your gut. "

" On the advertising side, view count is not the most important thing. It's engagement. "

" Content financing is a difficult beast no matter what era of Hollywood we're talking about. "

" As you reach more people, there is a potential to make a living with what you are creating, and that's the goal. "

" It's hard to sell merchandise off YouTube. "

" Venture capitalists don't pay attention to you unless you have an app or a widget. "

" Defying genre conventions is instantly a risky move. "

" I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with. "