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" YouTube is the place where people go to consume advertisements willingly. It's some capitalist dystopian nightmare. "
Freddie Wong
YouTube
Place
People
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" Views online is a real weird and sticky subject. One view on a 30-second piece of content is not equivalent to one view on a 30 minute video. In my mind it's not quite the same thing. "
Freddie Wong
View
Weird
Content
" Youku Tudou gives us the reach into China that we've been looking for, and we look forward to sharing even more content with international audiences in the near future. "
Freddie Wong
Reach
Looking
Look
" It's rare to find a corporate partner who encourages true creativity, but our meetings with Lionsgate's creative team convinced us that this is the right move for RocketJump and our millions of fans. "
Freddie Wong
Partner
Creative
Team
" Straight-up digital delivery will be the way the future works. "
Freddie Wong
Digital
Will
Future
" VR has a whole range of things it's very good at, and there's a lot of things that it's going to be deficient at. "
Freddie Wong
Going
Very
Lot
" Hulu understood how much content costs. By remaining defensive, YouTube is losing various aspects of video - long-form, for example - to other companies. "
Freddie Wong
Costs
Losing
YouTube
" I think if you make good, interesting content with compelling story lines and good characters, people will tune into the web for as long as you want them to. "
Freddie Wong
People
Think
Story
" We don't believe in competition. "
Freddie Wong
Competition
Believe
" We believe that the future for content-creators such as ourselves lies in being able to source project money from an audience and deliver on those projects in a timely and cost-effective manner. "
Freddie Wong
Audience
Money
Believe
" The Asian male has an interesting history as far as Western appropriation. At one point, we were completely sexless Chinamen building the railroads. Then, World War II came around, and it was like, Asian guys are coming after the white women. We became a menace for a second. "
Freddie Wong
World
Building
History
" YouTube's a funny place because so many creators fall into their aesthetics out of necessity and the visuals are driven out of an urge to create. You get a lot of interesting examples of interesting design choices that have roots in practicality as well as an artistic sentiment. "
Freddie Wong
Funny
Roots
Design
" One of our goals is to figure out ways of diversifying where we are. "
Freddie Wong
Figure
Goals
Our
" A lot of people have difficulty wrapping their heads around what VR is good for. And the direction people go first is wrong. The wrong place is always: How can we do something we've done before, but on this? "
Freddie Wong
Done
Go
Direction
" I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with. "
Freddie Wong
Your
You
Want
" People predicted in the 1910s that live theater was going to be all gone and that we'd just be watching movies. No, live theater is still around, because it does things that are specific to it. "
Freddie Wong
Movies
Watching
Gone
" Shooting on location and dressing locations in Los Angeles is shockingly expensive, especially when you're talking about webseries-level budgets, so the opportunity to build our sets in YouTube's space gives us a lot more room in our budget in being able to create the world of 'VGHS' properly. "
Freddie Wong
World
Space
Create
" It's hard to sell merchandise off YouTube. "
Freddie Wong
YouTube
Off
Hard
" Hollywood is just a bunch of middlemen, people trying to facilitate content transfer between creators and viewers. "
Freddie Wong
Trying
Content
People
" I don't think a lot of people really know what goes into something that they see. "
Freddie Wong
People
Know
Think
" Non-studio entities can experiment with storytelling that might be too niche... for a studio. "
Freddie Wong
Studio
Experiment
Niche
" If you can't answer the question 'What is VR adding to that experience?' - and it should be more than just a gee-whiz thing - then that project shouldn't be in VR. You're not taking full advantage of your medium. "
Freddie Wong
More
Experience
Question
" On the advertising side, view count is not the most important thing. It's engagement. "
Freddie Wong
Advertising
Side
Most
" A user who essentially costs YouTube money has very little say. The way to have a say is to concretely support the creators and channels you watch directly by giving them money. "
Freddie Wong
Giving
Support
Say
" Great visual effects serve story and character and in doing so, are, by their very definition, invisible. "
Freddie Wong
Character
Doing
Visual
" I think some people have a vague idea, but the general public has no clue what the actual behind-the-scenes of filmmaking is and what this profession is. "
Freddie Wong
Think
Some People
People
" Defying genre conventions is instantly a risky move. "
Freddie Wong
Move
Defying
Genre
" As you reach more people, there is a potential to make a living with what you are creating, and that's the goal. "
Freddie Wong
You
Potential
People
" Video content yearns to be free. "
Freddie Wong
Free
Content
Video
" While it's easy to sit back and cherry pick bad visual effects and blame the industry for making movies the way they are, you're really not seeing the whole picture. "
Freddie Wong
Movies
You
Bad
" There's a lot of history here. In terms of Asians in this country, you have a big influx after the Cultural Revolution, a big influx after the Korean War, a big influx after the Vietnam War. "
Freddie Wong
Revolution
War
You