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" VR has a whole range of things it's very good at, and there's a lot of things that it's going to be deficient at. "
Freddie Wong
Going
Very
Lot
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" Non-studio entities can experiment with storytelling that might be too niche... for a studio. "
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Studio
Experiment
Niche
" When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component. "
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YouTube
Early
People
" The Asian male has an interesting history as far as Western appropriation. At one point, we were completely sexless Chinamen building the railroads. Then, World War II came around, and it was like, Asian guys are coming after the white women. We became a menace for a second. "
Freddie Wong
World
Building
History
" At the end of the day, we still make the things that we make. And we found that the best strategy in this very fluid marketplace is to not be tied into any given platform, but to be able to make good content, and good content will be able to live anywhere. "
Freddie Wong
Best
Strategy
Day
" From a creative perspective, we've been very fortunate in that doing it the 'VGHS' way gave us unlimited freedom. Whatever we wanted to do, however we wanted to do it, we had that. "
Freddie Wong
Perspective
Creative
Doing
" A lot of people have difficulty wrapping their heads around what VR is good for. And the direction people go first is wrong. The wrong place is always: How can we do something we've done before, but on this? "
Freddie Wong
Done
Go
Direction
" Video content yearns to be free. "
Freddie Wong
Free
Content
Video
" Youku Tudou gives us the reach into China that we've been looking for, and we look forward to sharing even more content with international audiences in the near future. "
Freddie Wong
Reach
Looking
Look
" The Lionsgate deal came at an opportune time. It allows us to get our projects financed and create long-form content without needing to be reliant on brand deals or crowdsourcing for external financing. "
Freddie Wong
Content
Without
Time
" I feel like we cheated... because you read about these other directors, just like, 'Damn! They paid dues for 10 years before they got to get behind the camera.' We cheated because technology was in the right place at the right time, and we were alive at the right age at the right time for us to take advantage of that. "
Freddie Wong
Time
Technology
Place
" We take a lot of pictures with fans, and when they walk away, their parents say, 'Who was that?' "
Freddie Wong
Parents
Say
Fans
" Everyone talks about, 'Get your foot in the door,' but I never understood that mentality. Why would I want to go in that house? Why not build my own house? Why not take a chair and smash a window? "
Freddie Wong
Chair
House
My Own
" We believe that the future for content-creators such as ourselves lies in being able to source project money from an audience and deliver on those projects in a timely and cost-effective manner. "
Freddie Wong
Audience
Money
Believe
" On the advertising side, view count is not the most important thing. It's engagement. "
Freddie Wong
Advertising
Side
Most
" A user who essentially costs YouTube money has very little say. The way to have a say is to concretely support the creators and channels you watch directly by giving them money. "
Freddie Wong
Giving
Support
Say
" Deep engagement is much more powerful and valuable than fleeting mass market engagement. "
Freddie Wong
Market
Fleeting
Deep
" I have to credit high school for allowing us to mess around with movie stuff at a time when it was a novelty. Experimenting with that and having a very good group of friends to work with made it a very easy decision that this seemed like something I wanted to do with the rest of my life. "
Freddie Wong
Time
Work
Decision
" Film gives us the luxury of deciding where the viewpoint of the audience is, and by knowing that, we can very effectively design around what is actually seen on camera. "
Freddie Wong
Luxury
Audience
Camera
" When we think about a great movie, I mean, what do we think about? We think about story, we think about character. And when the visual effects aren't perfect, we forgive it. "
Freddie Wong
Perfect
Character
Think
" Drift racing is expensive. "
Freddie Wong
Expensive
Racing
Drift
" When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it. "
Freddie Wong
People
Control
Believe
" We are video consumers first and foremost, and we hate anything appearing in the videos that isn't organic. "
Freddie Wong
First
Videos
Consumers
" If it doesn't feel organic to the audience, you gotta trust your gut. "
Freddie Wong
Gut
You
Your
" We're able to push the envelope with what we're doing, both on a technical and artistic level, which is the most that any filmmaker can ask for. "
Freddie Wong
Most
Technical
Push
" A vlog look is a very specific look, and it's basically a phone look. "
Freddie Wong
Look
Basically
Phone
" We firmly believe the future of television is online, and Hulu has recognized the value of quality long-form series. "
Freddie Wong
Quality
Value
Future
" Shooting on location and dressing locations in Los Angeles is shockingly expensive, especially when you're talking about webseries-level budgets, so the opportunity to build our sets in YouTube's space gives us a lot more room in our budget in being able to create the world of 'VGHS' properly. "
Freddie Wong
World
Space
Create
" We founded RocketJump for two reasons: to provide quality entertainment and to reach as many different audiences as possible. "
Freddie Wong
Reach
Different
Possible
" If you can't answer the question 'What is VR adding to that experience?' - and it should be more than just a gee-whiz thing - then that project shouldn't be in VR. You're not taking full advantage of your medium. "
Freddie Wong
More
Experience
Question
" It's rare to find a corporate partner who encourages true creativity, but our meetings with Lionsgate's creative team convinced us that this is the right move for RocketJump and our millions of fans. "
Freddie Wong
Partner
Creative
Team