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" A user who essentially costs YouTube money has very little say. The way to have a say is to concretely support the creators and channels you watch directly by giving them money. "
Freddie Wong
Giving
Support
Say
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" In general, a lot of content creators find that their success is unable to support any sort of organization of scale. It's pretty difficult to support even three or four employees. "
Freddie Wong
Three
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Support
" A vlog look is a very specific look, and it's basically a phone look. "
Freddie Wong
Look
Basically
Phone
" There's a lot of history here. In terms of Asians in this country, you have a big influx after the Cultural Revolution, a big influx after the Korean War, a big influx after the Vietnam War. "
Freddie Wong
Revolution
War
You
" Everyone talks about, 'Get your foot in the door,' but I never understood that mentality. Why would I want to go in that house? Why not build my own house? Why not take a chair and smash a window? "
Freddie Wong
Chair
House
My Own
" When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it. "
Freddie Wong
People
Control
Believe
" At the end of the day, we still make the things that we make. And we found that the best strategy in this very fluid marketplace is to not be tied into any given platform, but to be able to make good content, and good content will be able to live anywhere. "
Freddie Wong
Best
Strategy
Day
" When we started doing YouTube, the goal was, hey, let's make stuff that we want to see, that entertains us. "
Freddie Wong
YouTube
Want
Started
" We've always wanted to control the video player for our videos. We really want to evolve how comments on videos work. "
Freddie Wong
Control
How
Want
" Gamer humor ranges all over the place. What it comes down to is taking a lot of what we see in gaming and we're familiar with in gaming and being like, 'OK, hold on, let's re-examine this for a second. Isn't this funny? Isn't this strange? Isn't this a little bit ridiculous?' That's where it is. "
Freddie Wong
See
Strange
Humor
" The goal is not to just do 'Video Game High School' every year. We want to grow into a real content production company. We want to be Pixar or HBO. We want to make five series a year or 10 series a year. "
Freddie Wong
High School
School
Game
" Non-studio entities can experiment with storytelling that might be too niche... for a studio. "
Freddie Wong
Studio
Experiment
Niche
" I get occasional tweets from people asking what shampoo and conditioner I use. I go straight for the Costco brand, Kirkland brand, the bulk shampoo. That's as far as I go. "
Freddie Wong
Straight
Go
Asking
" Views online is a real weird and sticky subject. One view on a 30-second piece of content is not equivalent to one view on a 30 minute video. In my mind it's not quite the same thing. "
Freddie Wong
View
Weird
Content
" If you can't answer the question 'What is VR adding to that experience?' - and it should be more than just a gee-whiz thing - then that project shouldn't be in VR. You're not taking full advantage of your medium. "
Freddie Wong
More
Experience
Question
" Drift racing is expensive. "
Freddie Wong
Expensive
Racing
Drift
" We have an audience, the ability to fund our own projects, own our own projects, the ability to display our projects unencumbered by any middlemen. That's the perfect scenario. "
Freddie Wong
Own
Ability
Audience
" When we think about a great movie, I mean, what do we think about? We think about story, we think about character. And when the visual effects aren't perfect, we forgive it. "
Freddie Wong
Perfect
Character
Think
" We are not frou-frou creative types. We have done both sides of the business and are constantly asking ourselves, 'How are we going to pay for this?' But the criteria is that it must fit with our world. "
Freddie Wong
Creative
Done
Business
" We founded RocketJump for two reasons: to provide quality entertainment and to reach as many different audiences as possible. "
Freddie Wong
Reach
Different
Possible
" I think if you make good, interesting content with compelling story lines and good characters, people will tune into the web for as long as you want them to. "
Freddie Wong
People
Think
Story
" Visual effects have always been a part of this art form. And CG is simply a tool on the filmmaker's tool belt to tell a story, but when the end result is bad - maybe it's not the tool's fault. "
Freddie Wong
Always
Art
Bad
" YouTube is the place where people go to consume advertisements willingly. It's some capitalist dystopian nightmare. "
Freddie Wong
YouTube
Place
People
" I feel like we cheated... because you read about these other directors, just like, 'Damn! They paid dues for 10 years before they got to get behind the camera.' We cheated because technology was in the right place at the right time, and we were alive at the right age at the right time for us to take advantage of that. "
Freddie Wong
Time
Technology
Place
" One of our goals is to figure out ways of diversifying where we are. "
Freddie Wong
Figure
Goals
Our
" On the advertising side, view count is not the most important thing. It's engagement. "
Freddie Wong
Advertising
Side
Most
" We believe that the future for content-creators such as ourselves lies in being able to source project money from an audience and deliver on those projects in a timely and cost-effective manner. "
Freddie Wong
Audience
Money
Believe
" I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with. "
Freddie Wong
Your
You
Want
" Film gives us the luxury of deciding where the viewpoint of the audience is, and by knowing that, we can very effectively design around what is actually seen on camera. "
Freddie Wong
Luxury
Audience
Camera
" Hollywood is just a bunch of middlemen, people trying to facilitate content transfer between creators and viewers. "
Freddie Wong
Trying
Content
People
" Deep engagement is much more powerful and valuable than fleeting mass market engagement. "
Freddie Wong
Market
Fleeting
Deep