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" A lot of people seem to think that data science is just a process of adding up a bunch of data and looking at the results, but that's actually not at all what the process is. "

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" My job is to analyze our data set to understand it and build products on it. I look at raw data, do the math to clean it up, and build systems to make it easy to understand. "

Hilary Mason

Data

Job

Look

" When you start at Bitly, you go through this emotional cycle, where first you go, 'Oh my God, this data is amazing.' But then you start looking at it, and you conclude that humanity is completely doomed. Because what people read is cats and Bieber and celebrity gossip and that stuff. "

" As your competitors learn more, you'll need to learn, too. "

Hilary Mason

Your

You

" My Grinnell education didn't prepare me directly for the work that I'm doing, but it did give me the tools that I needed to focus my curiosity. "

Hilary Mason

Focus

Curiosity

" Deep learning allows you to create predictive models at a level of quality and sophistication that was previously out of reach. And so deep learning also enhances the product function of data science because it can generate new product opportunities. "

" Often, people think that individual data is the most valuable thing they can collect. But it's not useful to know what I am doing or where I am, unless you're particularly interested in me, which is weird. But it is very useful to know what a population of people are doing. "

" I wish I'd known more about how to build a startup when I was younger. "

Hilary Mason

How

Build

" The core advantage of data is that it tells you something about the world that you didn't know before. "

" I think we need more ambition about using our data to make our lives better. "

" I'm really curious about people - what their desires and interests are - and bit.ly's data tell me that. It gives me an unprecedented window into human communication and behavior. "

Hilary Mason

Communication

Data

" I hope that, in the future, data is used to empower people and not just for marketing purposes. "

" Don't take advice you see on the Internet too seriously! "

" Even smaller companies are putting resources behind their analytics teams in the same way they put resources behind engineering and product teams. There are some great tools out there that allow even tiny businesses to use data effectively. "

" Data science is the combination of analytics and the development of new algorithms. "

" I think of 'data science' as a flag that was planted at the intersection of several different disciplines that have not always existed in the same place. Statistics, computer science, domain expertise, and what I usually call 'hacking,' though I don't mean the 'evil' kind of hacking. "

" It's a huge competitive advantage to see in real time what's happening with your data. "

" People share things that make them look good. "

Hilary Mason

Good

People

" It's really fun and challenging to build things that have never been built before. "

" Companies that rely on licensing a proprietary dataset should expect to be outpaced by competitors using modern data collection techniques and more frequent updates and greater accuracy. "

Hilary Mason

Data

Modern

" Creating things that people want to tie into their identity is the best way to make them spread. "

" Everyone likes taking their own photos and seeing themselves reflected back. "

" Teaching someone to program is like giving them a superpower. "

Hilary Mason

Someone

Giving

" Science is the practice of failing repeatedly but learning as you go. "

Hilary Mason

You

Learning

" I think e-mail should be sorted by importance, not by time. "

" It's rare that you can solve a technology problem with more technology. "

Hilary Mason

Technology

Problem

" In tech entrepreneurship, even a lot of hack events tend to be overly commercial in that they're designed to produce companies. "

" Data is a tool for enhancing intuition. "

" After graduate school, I joined Johnson & Wales University in Rhode Island as an assistant professor, but I continued to program in addition to teaching and working on research. I built a program that crawled job boards to determine which skills employers value, which helped Johnson & Wales explore ways to improve its curriculum. "

" Technology is giving companies superpowers to compete more intelligently and capture the data behind changing trends, expanding markets, and new opportunities. "

" It turns out it's important to build a product and not just a bunch of data models. "