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" Companies that rely on licensing a proprietary dataset should expect to be outpaced by competitors using modern data collection techniques and more frequent updates and greater accuracy. "

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" After graduate school, I joined Johnson & Wales University in Rhode Island as an assistant professor, but I continued to program in addition to teaching and working on research. I built a program that crawled job boards to determine which skills employers value, which helped Johnson & Wales explore ways to improve its curriculum. "

Hilary Mason

School

Island

Job

" Often, people think that individual data is the most valuable thing they can collect. But it's not useful to know what I am doing or where I am, unless you're particularly interested in me, which is weird. But it is very useful to know what a population of people are doing. "

" The core advantage of data is that it tells you something about the world that you didn't know before. "

" The job of the data scientist is to ask the right questions. "

" Value experiences by how much you're learning, and if you're aren't learning, move on. "

" Deep learning allows you to create predictive models at a level of quality and sophistication that was previously out of reach. And so deep learning also enhances the product function of data science because it can generate new product opportunities. "

" It's a huge competitive advantage to see in real time what's happening with your data. "

" I think we need more ambition about using our data to make our lives better. "

" Don't take advice you see on the Internet too seriously! "

" Everyone likes taking their own photos and seeing themselves reflected back. "

" It's rare that you can solve a technology problem with more technology. "

Hilary Mason

Technology

Problem

" Data science is the combination of analytics and the development of new algorithms. "

" A lot of people seem to think that data science is just a process of adding up a bunch of data and looking at the results, but that's actually not at all what the process is. "

" It's easy to find people who can make pretty pictures, and it's easy to find people who can do math. But it's difficult to find people who can do both. "

" I'm very lucky to work at bitly, with a data set that allows us to explore human social behavior at the scale of human social behavior. "

Hilary Mason

Work

Behavior

" I joined bit.ly as chief scientist in October of 2009. The company is a URL-shortener and content-sharing platform; we provide tools for people to share and track links on the Internet. "

" Creating things that people want to tie into their identity is the best way to make them spread. "

" I believe there are a lot of inefficiencies in the way technical innovation happens. "

" Teaching someone to program is like giving them a superpower. "

Hilary Mason

Someone

Giving

" I think e-mail should be sorted by importance, not by time. "

" My job is to analyze our data set to understand it and build products on it. I look at raw data, do the math to clean it up, and build systems to make it easy to understand. "

" Technology is giving companies superpowers to compete more intelligently and capture the data behind changing trends, expanding markets, and new opportunities. "

" In some ways, chocolate chip cookie recipes are my favorite algorithms. You put a bunch of bad-for-you stuff in a bowl and get a delicious result. "

Hilary Mason

Bowl

Result

" I hope that, in the future, data is used to empower people and not just for marketing purposes. "

" I'm a huge fan of the liberal arts approach of teaching you to think, analyze, and communicate, then sending you out into the world to cause trouble. "

" My Grinnell education didn't prepare me directly for the work that I'm doing, but it did give me the tools that I needed to focus my curiosity. "

Hilary Mason

Focus

Curiosity

" Even smaller companies are putting resources behind their analytics teams in the same way they put resources behind engineering and product teams. There are some great tools out there that allow even tiny businesses to use data effectively. "

" When you start at Bitly, you go through this emotional cycle, where first you go, 'Oh my God, this data is amazing.' But then you start looking at it, and you conclude that humanity is completely doomed. Because what people read is cats and Bieber and celebrity gossip and that stuff. "

" In tech entrepreneurship, even a lot of hack events tend to be overly commercial in that they're designed to produce companies. "

" People share things that make them look good. "

Hilary Mason

Good

People