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" Don't take advice you see on the Internet too seriously! "

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" I'm very lucky to work at bitly, with a data set that allows us to explore human social behavior at the scale of human social behavior. "

" Creating things that people want to tie into their identity is the best way to make them spread. "

" Everyone likes taking their own photos and seeing themselves reflected back. "

" Even smaller companies are putting resources behind their analytics teams in the same way they put resources behind engineering and product teams. There are some great tools out there that allow even tiny businesses to use data effectively. "

" Data science is the combination of analytics and the development of new algorithms. "

" Deep learning allows you to create predictive models at a level of quality and sophistication that was previously out of reach. And so deep learning also enhances the product function of data science because it can generate new product opportunities. "

" Cool innovation might happen in startups, but they often lack the resources or the deep expertise in the problems they want to address. "

" I grew up as a computer scientist, and I've always been fascinated by algorithms. "

" In some ways, chocolate chip cookie recipes are my favorite algorithms. You put a bunch of bad-for-you stuff in a bowl and get a delicious result. "

" The job of the data scientist is to ask the right questions. "

" I believe there are a lot of inefficiencies in the way technical innovation happens. "

" I think we need more ambition about using our data to make our lives better. "

" Data science requires having that cultural space to experiment and work on things that might fail. "

" I decided that since I was trying to teach 'style' of thinking in science and engineering, and 'style' is an art, I should therefore copy the methods of teaching used for the other arts - once the fundamentals have been learned. "

" It's a huge competitive advantage to see in real time what's happening with your data. "

" A lot of people seem to think that data science is just a process of adding up a bunch of data and looking at the results, but that's actually not at all what the process is. "

" As your competitors learn more, you'll need to learn, too. "

" In tech entrepreneurship, even a lot of hack events tend to be overly commercial in that they're designed to produce companies. "

Entrepreneurship

" You really need to have a lot of empathy for the work you're doing and the people who you're ultimately trying to help, whether that's a business colleague, a boss, or, ultimately, the user of the software you're building. "

" Often, people think that individual data is the most valuable thing they can collect. But it's not useful to know what I am doing or where I am, unless you're particularly interested in me, which is weird. But it is very useful to know what a population of people are doing. "

" To gain the competitive edge, companies must master the ability to innovate. "

" The sender and subject line are actually the most important parts of an e-mail because people tend to put more important information in the subject. "

" It turns out it's important to build a product and not just a bunch of data models. "

" Science is the practice of failing repeatedly but learning as you go. "

" Value experiences by how much you're learning, and if you're aren't learning, move on. "

" If you find something obscure fascinating, learn as much about it as you can, because there's a good chance it won't be obscure for long. "

" Companies that rely on licensing a proprietary dataset should expect to be outpaced by competitors using modern data collection techniques and more frequent updates and greater accuracy. "

" I hope that, in the future, data is used to empower people and not just for marketing purposes. "

" I wish I'd known more about how to build a startup when I was younger. "

" I'm really curious about people - what their desires and interests are - and bit.ly's data tell me that. It gives me an unprecedented window into human communication and behavior. "