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" Even smaller companies are putting resources behind their analytics teams in the same way they put resources behind engineering and product teams. There are some great tools out there that allow even tiny businesses to use data effectively. "

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" A good scientist can understand the current state of a field, pick interesting questions where a success will actually lead to useful new knowledge, and push that field further through their work. "

Hilary Mason

Work

Push

Knowledge

" I joined bit.ly as chief scientist in October of 2009. The company is a URL-shortener and content-sharing platform; we provide tools for people to share and track links on the Internet. "

" I'm very lucky to work at bitly, with a data set that allows us to explore human social behavior at the scale of human social behavior. "

Hilary Mason

Work

Behavior

" I hope that, in the future, data is used to empower people and not just for marketing purposes. "

" My Grinnell education didn't prepare me directly for the work that I'm doing, but it did give me the tools that I needed to focus my curiosity. "

Hilary Mason

Focus

Curiosity

" It turns out it's important to build a product and not just a bunch of data models. "

" I decided that since I was trying to teach 'style' of thinking in science and engineering, and 'style' is an art, I should therefore copy the methods of teaching used for the other arts - once the fundamentals have been learned. "

" Cool innovation might happen in startups, but they often lack the resources or the deep expertise in the problems they want to address. "

" It's easy to find people who can make pretty pictures, and it's easy to find people who can do math. But it's difficult to find people who can do both. "

" I think e-mail should be sorted by importance, not by time. "

" Don't take advice you see on the Internet too seriously! "

" I'm a huge fan of the liberal arts approach of teaching you to think, analyze, and communicate, then sending you out into the world to cause trouble. "

" Deep learning allows you to create predictive models at a level of quality and sophistication that was previously out of reach. And so deep learning also enhances the product function of data science because it can generate new product opportunities. "

" Data science is the combination of analytics and the development of new algorithms. "

" I don't actually, as a general policy, block any sort of cookies. I keep them all turned on, and that's because I'm willing to make the tradeoff that I let companies gather this information about me in return for a better experience. "

Hilary Mason

Experience

Better

" Teaching someone to program is like giving them a superpower. "

Hilary Mason

Someone

Giving

" It's really fun and challenging to build things that have never been built before. "

" The core advantage of data is that it tells you something about the world that you didn't know before. "

" I think we need more ambition about using our data to make our lives better. "

" When you start at Bitly, you go through this emotional cycle, where first you go, 'Oh my God, this data is amazing.' But then you start looking at it, and you conclude that humanity is completely doomed. Because what people read is cats and Bieber and celebrity gossip and that stuff. "

" In some ways, chocolate chip cookie recipes are my favorite algorithms. You put a bunch of bad-for-you stuff in a bowl and get a delicious result. "

Hilary Mason

Bowl

Result

" Technology is giving companies superpowers to compete more intelligently and capture the data behind changing trends, expanding markets, and new opportunities. "

" As your competitors learn more, you'll need to learn, too. "

Hilary Mason

Your

You

" Data is a tool for enhancing intuition. "

" A lot of people seem to think that data science is just a process of adding up a bunch of data and looking at the results, but that's actually not at all what the process is. "

" I'm really curious about people - what their desires and interests are - and bit.ly's data tell me that. It gives me an unprecedented window into human communication and behavior. "

Hilary Mason

Communication

Data

" Don't be afraid to push your company in the direction you think is right - you'll either be fired or promoted, and either outcome will end up just fine. "

" I believe there are a lot of inefficiencies in the way technical innovation happens. "

" It's rare that you can solve a technology problem with more technology. "

Hilary Mason

Technology

Problem

" The sender and subject line are actually the most important parts of an e-mail because people tend to put more important information in the subject. "