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" Technology is giving companies superpowers to compete more intelligently and capture the data behind changing trends, expanding markets, and new opportunities. "

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" I'm really curious about people - what their desires and interests are - and bit.ly's data tell me that. It gives me an unprecedented window into human communication and behavior. "

Hilary Mason

Communication

Data

" Value experiences by how much you're learning, and if you're aren't learning, move on. "

" The job of the data scientist is to ask the right questions. "

" Data is a tool for enhancing intuition. "

" A lot of people seem to think that data science is just a process of adding up a bunch of data and looking at the results, but that's actually not at all what the process is. "

" I grew up as a computer scientist, and I've always been fascinated by algorithms. "

" Nobody really cares about short links, but people do care about saving and sharing content. "

" It's easy to find people who can make pretty pictures, and it's easy to find people who can do math. But it's difficult to find people who can do both. "

" Deep learning allows you to create predictive models at a level of quality and sophistication that was previously out of reach. And so deep learning also enhances the product function of data science because it can generate new product opportunities. "

" Teaching someone to program is like giving them a superpower. "

Hilary Mason

Someone

Giving

" I decided that since I was trying to teach 'style' of thinking in science and engineering, and 'style' is an art, I should therefore copy the methods of teaching used for the other arts - once the fundamentals have been learned. "

" The sender and subject line are actually the most important parts of an e-mail because people tend to put more important information in the subject. "

" I believe there are a lot of inefficiencies in the way technical innovation happens. "

" In some ways, chocolate chip cookie recipes are my favorite algorithms. You put a bunch of bad-for-you stuff in a bowl and get a delicious result. "

Hilary Mason

Bowl

Result

" Everyone likes taking their own photos and seeing themselves reflected back. "

" Don't take advice you see on the Internet too seriously! "

" Companies that rely on licensing a proprietary dataset should expect to be outpaced by competitors using modern data collection techniques and more frequent updates and greater accuracy. "

Hilary Mason

Data

Modern

" Data science requires having that cultural space to experiment and work on things that might fail. "

" I think we need more ambition about using our data to make our lives better. "

" A good scientist can understand the current state of a field, pick interesting questions where a success will actually lead to useful new knowledge, and push that field further through their work. "

" Often, people think that individual data is the most valuable thing they can collect. But it's not useful to know what I am doing or where I am, unless you're particularly interested in me, which is weird. But it is very useful to know what a population of people are doing. "

" Don't be afraid to push your company in the direction you think is right - you'll either be fired or promoted, and either outcome will end up just fine. "

" Cool innovation might happen in startups, but they often lack the resources or the deep expertise in the problems they want to address. "

" Creating things that people want to tie into their identity is the best way to make them spread. "

" I think of 'data science' as a flag that was planted at the intersection of several different disciplines that have not always existed in the same place. Statistics, computer science, domain expertise, and what I usually call 'hacking,' though I don't mean the 'evil' kind of hacking. "

" I'm a huge fan of the liberal arts approach of teaching you to think, analyze, and communicate, then sending you out into the world to cause trouble. "

" The core advantage of data is that it tells you something about the world that you didn't know before. "

" I hope that, in the future, data is used to empower people and not just for marketing purposes. "

" If you find something obscure fascinating, learn as much about it as you can, because there's a good chance it won't be obscure for long. "

" I don't actually, as a general policy, block any sort of cookies. I keep them all turned on, and that's because I'm willing to make the tradeoff that I let companies gather this information about me in return for a better experience. "

Hilary Mason

Experience

Better