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" Companies and managers that find a way to harness social media stand to gain. "
Ryan Holmes
Way
Stand
Social Media
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" Customer service teams at many companies have already embraced social media, often out of necessity. "
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" A swarm of new business tools coming to phones and desktops near you promise to boost efficiency and streamline collaboration by borrowing social features from the likes of Facebook and Twitter. "
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" I'd love to build a brand, a legacy. "
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" My first real venture was a paintball company I started in Grade 10, when I was 16. After hearing about it from a friend, I realized my town didn't have a playing field. I did some research, spoke with other paintball company owners, and I started my own field the following summer. "
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Company
" LinkedIn and Flickr, among other sites, have already proven freemium can generate revenue in the social media context. "
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Context
Social
" HootSuite never had a big launch. We were lucky to even have office space. "
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Office
Space
" For everybody in their busy lives, you need to invest in sharpening your tools, and you need to invest in longevity. "
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Your
You
" During the early days of HootSuite, when social media was still seen as a fad, I made the decision to treat our funding as if it were my personal bank account. That's not to say I blew it on fast cars and fancy dinners. Exactly the opposite. "
Ryan Holmes
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Decision
Treat
" Pizza made me who I am. In the summer of 1998, I dropped out of college and started a pizza restaurant called Growlies in my hometown in rural Canada. My seed money: a credit card with a $20,000 limit. "
Ryan Holmes
Me
Seed
College
" While consumer social like Facebook and Twitter gets the headlines, perhaps the greatest untapped potential for social networking lies in business applications. "
Ryan Holmes
Like
Potential
Networking
" Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing. "
Ryan Holmes
Social Media
Communication
Way
" For some people, staying grounded means doing yoga. For others, it's spending time with family. Social media, too, can be a lifesaver. "
Ryan Holmes
Time
Family
People
" The decision to leave a company you founded and move on to a new project is never an easy one. "
Ryan Holmes
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Move On
You
" One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school. Social media tools can improve the odds of a serendipitous encounter at SXSW, but old-fashioned hustle, palm-pressing and - above all - creativity go a long way. "
Ryan Holmes
People
Creativity
Best
" I'd like to think my company HootSuite is anything but a stodgy old-boys' club. As a social media company, our employees are by and large young, progressive and open-minded. "
Ryan Holmes
Media
Employees
Social Media
" The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble. "
Ryan Holmes
Media
Brick
Social Media
" Social media has given companies access to unprecedented amounts of information on client behavior and preferences - so-called Big Data. But making sense of it all and turning it into actionable policy has been elusive. "
Ryan Holmes
Data
Social Media
Media
" Building outrageous expectations about the next big thing - be it a personal video chatting service or venue-based photo sharing app - can create all sorts of complications when things don't go as planned. "
Ryan Holmes
Service
Create
Expectations
" Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand. "
Ryan Holmes
New Things
Brand
Vision
" As technology has improved, our digital lives have only grown more tangled and cluttered. "
Ryan Holmes
Technology
Tangled
Digital
" Sales teams use social media to generate leads and track clients as they move through the sales funnel. Operations and distribution teams forecast supply chains, while research and development squads brainstorm product ideas. "
Ryan Holmes
Social Media
Ideas
Media
" Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools. "
Ryan Holmes
Community
Support
Job
" Social media marketers have already shown unusual savvy in executing campaigns in Brazil. "
Ryan Holmes
Social Media
Media
Brazil
" Silicon Valley isn't the only game in town. Tech is increasingly decentralized. Around the world, new tech centers with younger companies are able to embrace a different approach to talent: recruit locally, identify homegrown prospects and, in a phrase, bring them along for the ride. "
Ryan Holmes
New
Talent
World
" Although the tech industry is very open to change, many people still have a closed-off mentality where, in the interest of protecting their ideas, they keep them hidden in dark caves. "
Ryan Holmes
Dark
Change
People
" The reality is that SXSW is packed with brilliant entrepreneurs, investors and partners. They're everywhere, zipping back and forth like thousands of atoms. Your chances of colliding with one actually improve just by standing still. "
Ryan Holmes
Like
Reality
Standing
" I don't know how many times I've turned to Twitter and Facebook to commiserate and celebrate, bounce ideas off of friends, colleagues and other entrepreneurs, and just connect with the wider world outside my office. "
Ryan Holmes
Ideas
Celebrate
World
" Landing a million-dollar investment for your startup is exhilarating. But as big as that number sounds, it doesn't go far. Many startups just getting off the ground won't have a CFO to monitor finances. It doesn't take much for spending to spiral out of control. "
Ryan Holmes
Ground
Investment
Go
" Entrepreneurs, by disposition, are built to think big. When a role no longer affords those opportunities, it might be best to leave it in capable hands and move on. "
Ryan Holmes
Big
Move On
Opportunities
" As an entrepreneur, the pressures of a startup can be enormous, but it's rarely life or death. "
Ryan Holmes
Death
Life
Entrepreneur