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" For many startups, ideating is the fun part: coming up with ingenious schemes to grab eyeballs and start conversations. But before you dive into that stage, take a step back and define your goals. "

Neil Blumenthal

Back

Fun

Goals

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Neil Blumenthal

Business

Looks

" Nothing creates cool like scarcity. "

Neil Blumenthal

Cool

Scarcity

" The basic idea of a hackathon is to erase all routine obligations for the day so that employees can clear a mental space for creativity. "

" I personally try to buy the best-quality items at the best price that do the least harm and from companies that are striving to do good - many of those companies are run by young entrepreneurs. "

" At its best, entrepreneurship creates jobs, solves problems, and galvanizes creative thinking. "

" At Warby Parker, we moved our focus to promotion only after we'd spent time creating our product, a user-friendly website, and an on-the-ball customer experience team. "

" Exploring emerging technologies like new refraction technology will enable people to get prescriptions cheaper and more conveniently, which will, in turn, provide increased access to prescription glasses. "

" Successful entrepreneurs are pretty methodical about the problem they're trying to solve. "

" In general, obsolete technology is obsolete for a reason. Monocles are no exception. "

" By creating a feedback culture within your office, you ensure that people continue to learn, grow, and challenge themselves. "

" A workplace that encourages self-awareness is an environment where the most productive, curious, and innovative people thrive. "

" Giving employees agency over their workspace encourages them to think carefully about the conditions in which they work best, and it gives them the tools to forge that environment. "

" Creativity is always intense. "

" When you look at the reasons people leave companies, it's usually because their boss is a jerk or because they aren't learning and growing. "

" Creativity flows when curiosity is stoked. "

" From the beginning, we believed that it was possible to develop direct relationships with customers at a relatively cheap cost, and our plan was to build a lifestyle brand that was also an Internet company - a rarity for eyewear. "

" At Warby Parker, we use the survey platform Culture Amp to take employee engagement surveys that help us become ultra-responsive to the needs of our teams. "

" On the day it launched, Warby Barker received more than twice as many visits as our regular site. "

Neil Blumenthal

Than

Our

" All companies - and not just startups - face the same eternal challenge: resource allocation. "

" Social enterprise is at its most impactful when the goal is empowerment, not relief. "

" When my three co-founders and I started Warby Parker in 2010, our primary intention was to sell good-looking, affordable eyewear online. "

" Hackathons are an amazing way to engage the team, foster collaboration, and knock out great work. "

" If faced with two competitive candidates, every company will hire the person who evinces more enthusiasm. "