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" Building a consistent experience and firm identity was instrumental in our ability to swiftly build our online presence, open four stores as well as a mobile store in a converted yellow school bus, and launch six shops-in-shops. "

Neil Blumenthal

Experience

School

Identity

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Neil Blumenthal

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Worth

" Every generation trash-talks younger generations. Baby boomers labeled Generation X a group of tattooed slackers and materialists; Generation Xers have branded millennials as iPhone-addicted brats. "

" The key to an ideal workplace, in one hyphenated word, is this: self-awareness. "

" The rules of optical dispensing vary from state to state. Dispensing eyeglasses is not that complicated, and even if it were complicated, there should be uniform rules. "

" The trick to maximizing your team's productivity is to create a workspace that's flexible, so it can be altered according to the ever-changing needs of the company and its team members. "

" It's not easy to keep good sleep habits as an entrepreneur, especially at the early stages when there's always a fire to put out. "

" Walking in the morning improves my whole day. I think more clearly, my points of view are sharper, and I'm more decisive. "

" For better or worse, cash is the oxygen of your business, and you can't last long in any environment without it. "

" When my three co-founders and I started Warby Parker in 2010, our primary intention was to sell good-looking, affordable eyewear online. "

" If you don't plan to dive in and dedicate all of your time to your startup, you probably shouldn't be looking for funding. It's hard enough asking for money when you believe in an idea; asking for money to fund something you're iffy about is ten times more strenuous. "

" Giving employees agency over their workspace encourages them to think carefully about the conditions in which they work best, and it gives them the tools to forge that environment. "

" It may seem premature, but you need to be thinking of your exit from the moment you accept capital, because at that moment, you've made an explicit agreement with an investor that he or she will eventually be able to gain liquidity. "

Neil Blumenthal

She

Thinking

" It never gets old watching someone receive their first pair of glasses and regain their vision and their life. "

" I'm not as smart as I think I am. "

Neil Blumenthal

Smart

I Think

" Venture capital is an inherently optimistic form of investment - which is both its primary strength and its primary weakness. "

" If you're entitled, you likely think you know more than you do. "

Neil Blumenthal

Than

Think

" Creativity is always intense. "

" People who are passionate about Warby Parker are passionate about creating a company that can scale, be profitable, and do good in the world - without charging a premium for it. "

" Regardless of what you plan to use it for, the goal should always be to raise money right before you need it. You don't want to get into a situation where you need cash and you're unable to raise it - or you're unable to raise it on favorable terms. As with any negotiation, you want to raise from a position of strength. "

" When we were creating Warby Parker, for us it was about having a positive impact on the world and having a strong social mission. "

" I want to go at least 11 hours without food. I sat next to Hugh Jackman at a conference, and he told me he fasted 12 to 14 hours when he was training for the Wolverine movies. I've deluded myself into thinking I can effortlessly achieve the same body type as Hugh Jackman if I keep up this eating schedule. "

Neil Blumenthal

Training

Thinking

" I wanted to open up a stand to sell dried fruit and beef jerky where we lived in Greenwich Village. I was 8 years old. I had been flipping through TV channels and got mesmerized by this infomercial for a food dehydrator. "

" We've built our own technology platform in-house, which operates our website and powers our retail stores. "

" From the beginning, we believed that it was possible to develop direct relationships with customers at a relatively cheap cost, and our plan was to build a lifestyle brand that was also an Internet company - a rarity for eyewear. "

" One of the core values of the startup world is that you must have a list of core values. Like all abstract ideas, they're easy to dream up and tricky to implement. "

" My goal is to get in bed by 11. That rarely happens. But I celebrate when it does happen. "