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" At Warby Parker, we moved our focus to promotion only after we'd spent time creating our product, a user-friendly website, and an on-the-ball customer experience team. "
Neil Blumenthal
Experience
Focus
Customer
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" For better or worse, cash is the oxygen of your business, and you can't last long in any environment without it. "
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" Nothing creates cool like scarcity. "
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" Just as a company needs a strategy to capture market share, a company needs a strategy to encourage actions that reflect their core values. "
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" Walking in the morning improves my whole day. I think more clearly, my points of view are sharper, and I'm more decisive. "
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" A good collaboration pushes the boundaries of both partners. "
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" No matter what product or service your company offers, people have a way of finding out if you are genuinely providing value. "
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" It's not easy to keep good sleep habits as an entrepreneur, especially at the early stages when there's always a fire to put out. "
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" When another editorial pops up denouncing millennials for some perceived generational flaw, I take it with a Miley Cyrus-sized grain of salt. "
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" Exploring emerging technologies like new refraction technology will enable people to get prescriptions cheaper and more conveniently, which will, in turn, provide increased access to prescription glasses. "
Neil Blumenthal
Glasses
Exploring
Technology
" Just because one company is able to succeed with a specific model doesn't mean others will follow with equal or any success. "
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" We have been very focused on eyeglasses in particular because it's a massive industry. "
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Very
Industry
Because
" It may seem premature, but you need to be thinking of your exit from the moment you accept capital, because at that moment, you've made an explicit agreement with an investor that he or she will eventually be able to gain liquidity. "
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" On the day it launched, Warby Barker received more than twice as many visits as our regular site. "
Neil Blumenthal
Than
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" Young people entering the job market seek employment at companies with values that match theirs. "
Neil Blumenthal
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" Building a consistent experience and firm identity was instrumental in our ability to swiftly build our online presence, open four stores as well as a mobile store in a converted yellow school bus, and launch six shops-in-shops. "
Neil Blumenthal
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Identity
" I want to go at least 11 hours without food. I sat next to Hugh Jackman at a conference, and he told me he fasted 12 to 14 hours when he was training for the Wolverine movies. I've deluded myself into thinking I can effortlessly achieve the same body type as Hugh Jackman if I keep up this eating schedule. "
Neil Blumenthal
Me
Training
Thinking
" I believe that the concept of 'design' encompasses every aspect of customers's exposure to a brand, from the moment they hear about us to the first time they visit our store to the process of ordering and anticipating the arrival of their glasses. "
Neil Blumenthal
Glasses
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Time
" At Warby Parker, we use the survey platform Culture Amp to take employee engagement surveys that help us become ultra-responsive to the needs of our teams. "
Neil Blumenthal
Help
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Become
" If you're entitled, you likely think you know more than you do. "
Neil Blumenthal
More
Than
Think
" Florence Nightingale. She is one of the most dynamic social entrepreneurs in history. "
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She
Social
History
" Creativity is a business imperative. "
Neil Blumenthal
Creativity
Imperative
Business
" People who are passionate about Warby Parker are passionate about creating a company that can scale, be profitable, and do good in the world - without charging a premium for it. "
Neil Blumenthal
Company
Passionate
People
" Self-aware employees make a self-aware company. "
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Company
Employees
Make
" I wanted to open up a stand to sell dried fruit and beef jerky where we lived in Greenwich Village. I was 8 years old. I had been flipping through TV channels and got mesmerized by this infomercial for a food dehydrator. "
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" Within an office, it's important to create opportunities for anonymous feedback. "
Neil Blumenthal
Important
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" Regardless of what you plan to use it for, the goal should always be to raise money right before you need it. You don't want to get into a situation where you need cash and you're unable to raise it - or you're unable to raise it on favorable terms. As with any negotiation, you want to raise from a position of strength. "
Neil Blumenthal
Money
Goal
Situation
" Businesses should focus on solving problems, putting the customer first, delivering value - not gimmicks - and growing in a sustainable manner. "
Neil Blumenthal
Growing
First
Focus
" We've built a company that distributes a pair of eyeglasses to someone in need for every pair sold; that purchases carbon offsets; and that hosts mentoring programs at the office. "
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" One of the core values of the startup world is that you must have a list of core values. Like all abstract ideas, they're easy to dream up and tricky to implement. "
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" I previously worked as the director of VisionSpring, a non-profit dedicated to distributing glasses to people in need. "
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Need
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Worked