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" Nothing creates cool like scarcity. "

Neil Blumenthal

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" I wanted to open up a stand to sell dried fruit and beef jerky where we lived in Greenwich Village. I was 8 years old. I had been flipping through TV channels and got mesmerized by this infomercial for a food dehydrator. "

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" Millennials in particular get a lot of flack for their supposed entitlement and narcissism, but these evaluations have never matched my experience with hiring young people at Warby Parker. "

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" Theoretically, an open-plan office is a great format for a changeable work environment, a place where employees have a say over how they work and a place that can adapt to their needs and to the needs of the business. "

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" Self-awareness is a trait - or maybe 'practice' is the more accurate way to put it - that everyone can always improve at. It is part emotional intelligence, part perceptiveness, part critical thinking. It means knowing your weaknesses, of course, but it also means knowing your strengths and what motivates you. "

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" When my three co-founders and I started Warby Parker in 2010, our primary intention was to sell good-looking, affordable eyewear online. "

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" From the beginning, we believed that it was possible to develop direct relationships with customers at a relatively cheap cost, and our plan was to build a lifestyle brand that was also an Internet company - a rarity for eyewear. "

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" It's never easy asking for help. "

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" The idea that you don't spam people with five emails a day or that you offer free shipping just seemed obvious to us, because that's how we want to be treated as consumers. "

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" All companies - and not just startups - face the same eternal challenge: resource allocation. "

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" Often, companies are trying to chase growth and get into other categories or go international too quickly, and they can get in trouble doing that. "

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" At Warby Parker, we moved our focus to promotion only after we'd spent time creating our product, a user-friendly website, and an on-the-ball customer experience team. "

Neil Blumenthal

" I was captain of the soccer and basketball teams in high school, and I was the equivalent of class president. "

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" Regardless of what you plan to use it for, the goal should always be to raise money right before you need it. You don't want to get into a situation where you need cash and you're unable to raise it - or you're unable to raise it on favorable terms. As with any negotiation, you want to raise from a position of strength. "

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" It never gets old watching someone receive their first pair of glasses and regain their vision and their life. "

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" When it comes to marketing, creative resources are often worth far more than dollars. "

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" Building a consistent experience and firm identity was instrumental in our ability to swiftly build our online presence, open four stores as well as a mobile store in a converted yellow school bus, and launch six shops-in-shops. "

Neil Blumenthal

" No matter what product or service your company offers, people have a way of finding out if you are genuinely providing value. "

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" We all have a personal recipe for productivity. One person may need six cups of autonomy and just a pinch of collaboration. Another person may require heaps of sociability and noise, with just a teaspoon of occasional privacy. "

Neil Blumenthal

" At Warby Parker, we say that we're customer focused but medium agnostic. "

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" When a person has work, she has income and can achieve financial self-sustainability. She can prioritize her family's health and education. Her standing in the community is lifted, and so is her confidence. "

Neil Blumenthal

" Just as a company needs a strategy to capture market share, a company needs a strategy to encourage actions that reflect their core values. "

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" By creating a feedback culture within your office, you ensure that people continue to learn, grow, and challenge themselves. "

Neil Blumenthal

" Self-aware employees make a self-aware company. "

Neil Blumenthal

" I personally try to buy the best-quality items at the best price that do the least harm and from companies that are striving to do good - many of those companies are run by young entrepreneurs. "

Neil Blumenthal

" At the end of the day, an entrepreneurial journey is all about de-risking: How can you spend the least amount of time and money to accomplish your goal? The more information you can gather, the more comfortable you'll be investing time and money into a particular offering. "

Neil Blumenthal

" On the day it launched, Warby Barker received more than twice as many visits as our regular site. "

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" We've built a company that distributes a pair of eyeglasses to someone in need for every pair sold; that purchases carbon offsets; and that hosts mentoring programs at the office. "

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" Venture capital is an inherently optimistic form of investment - which is both its primary strength and its primary weakness. "

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" Florence Nightingale. She is one of the most dynamic social entrepreneurs in history. "

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" The key to an ideal workplace, in one hyphenated word, is this: self-awareness. "

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