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" Warby Parker designs experiences, not products. "

Neil Blumenthal

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" Every day, write down a few frustrations. And then at the end of the week, you'll have maybe 10 problems. By the end of the month, maybe you have 40 to 50 problems. And then you can spend time thinking about, Is there a viable business in solving any of these everyday frustrations? "

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" I believe that the concept of 'design' encompasses every aspect of customers's exposure to a brand, from the moment they hear about us to the first time they visit our store to the process of ordering and anticipating the arrival of their glasses. "

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" Exploring emerging technologies like new refraction technology will enable people to get prescriptions cheaper and more conveniently, which will, in turn, provide increased access to prescription glasses. "

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" Building a consistent experience and firm identity was instrumental in our ability to swiftly build our online presence, open four stores as well as a mobile store in a converted yellow school bus, and launch six shops-in-shops. "

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" Hackathons are an amazing way to engage the team, foster collaboration, and knock out great work. "

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" One of my favorite products at Warby Parker also happens to be our worst-selling item: the monocle. "

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" Details matter. They create depth, and depth creates authenticity. "

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" Warby Parker is a data-driven company. "

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" When a person has work, she has income and can achieve financial self-sustainability. She can prioritize her family's health and education. Her standing in the community is lifted, and so is her confidence. "

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" Young people entering the job market seek employment at companies with values that match theirs. "

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" Brands are only powerful if they're real and authentic. "

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" Florence Nightingale. She is one of the most dynamic social entrepreneurs in history. "

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" I wanted to open up a stand to sell dried fruit and beef jerky where we lived in Greenwich Village. I was 8 years old. I had been flipping through TV channels and got mesmerized by this infomercial for a food dehydrator. "

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" Creativity is always intense. "

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" One of the core values of the startup world is that you must have a list of core values. Like all abstract ideas, they're easy to dream up and tricky to implement. "

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" Regardless of what you plan to use it for, the goal should always be to raise money right before you need it. You don't want to get into a situation where you need cash and you're unable to raise it - or you're unable to raise it on favorable terms. As with any negotiation, you want to raise from a position of strength. "

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" If you think about what are glasses, they are the best example of form and function. "

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" Asking for money can be especially intimidating. "

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" If you're entitled, you likely think you know more than you do. "

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" I want to go at least 11 hours without food. I sat next to Hugh Jackman at a conference, and he told me he fasted 12 to 14 hours when he was training for the Wolverine movies. I've deluded myself into thinking I can effortlessly achieve the same body type as Hugh Jackman if I keep up this eating schedule. "

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" At the end of the day, an entrepreneurial journey is all about de-risking: How can you spend the least amount of time and money to accomplish your goal? The more information you can gather, the more comfortable you'll be investing time and money into a particular offering. "

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" Nothing creates cool like scarcity. "

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" Self-awareness is a trait - or maybe 'practice' is the more accurate way to put it - that everyone can always improve at. It is part emotional intelligence, part perceptiveness, part critical thinking. It means knowing your weaknesses, of course, but it also means knowing your strengths and what motivates you. "

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" When we were creating Warby Parker, for us it was about having a positive impact on the world and having a strong social mission. "

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" The basic idea of a hackathon is to erase all routine obligations for the day so that employees can clear a mental space for creativity. "

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" It's not easy to keep good sleep habits as an entrepreneur, especially at the early stages when there's always a fire to put out. "

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" We all have a personal recipe for productivity. One person may need six cups of autonomy and just a pinch of collaboration. Another person may require heaps of sociability and noise, with just a teaspoon of occasional privacy. "

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" On the day it launched, Warby Barker received more than twice as many visits as our regular site. "

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" Creativity flows when curiosity is stoked. "

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" For many startups, ideating is the fun part: coming up with ingenious schemes to grab eyeballs and start conversations. But before you dive into that stage, take a step back and define your goals. "

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