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" I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have. "
Susan Wojcicki
You
Think
Phone
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" Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users. "
Susan Wojcicki
Need
People
Choice
" YouTube has moved culture forward in attitudes - on refugees, on LGBT issues - especially trans issues. There was untapped demand there; a lot of our users would still be under-served without us. We're a platform that enables everyone to have a voice. "
Susan Wojcicki
Voice
Culture
Forward
" We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. "
Susan Wojcicki
Company
Success
Positive
" Engineering is a jeans and hoodie culture, and sales is more formal. "
Susan Wojcicki
Engineering
Culture
Jeans
" Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow. "
Susan Wojcicki
Bad
Reputation
Slow
" I am responsible for creating and overseeing the future products that make up Google Advertising. "
Susan Wojcicki
Future
Advertising
I Am
" People don't understand the logistics of advertising. "
Susan Wojcicki
People
Advertising
Understand
" Coding is like writing, and we live in a time of the new industrial revolution. What's happened is that maybe everybody knows how to use computers, like they know how to read, but they don't know how to write. "
Susan Wojcicki
Revolution
Writing
Time
" I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "
Susan Wojcicki
People
Create
Desire
" What's important is that I do my job really well, that I build great products and that I'm a great leader. All those things matter independent of gender. But I do think there's a responsibility for me to support other women at Google. "
Susan Wojcicki
Leader
Me
Responsibility
" Mobile is an incredibly fast-growing market and will continue to be. "
Susan Wojcicki
Mobile
Will
Market
" I love taking an idea... to a prototype and then to a product that millions of people use. "
Susan Wojcicki
Product
Prototype
People
" In every organization, there are many people, from senior leaders to first-time managers, who have the power to elevate women in the workplace. I wouldn't be in the position I'm in today without several key people in power believing in me and giving me a chance to succeed. "
Susan Wojcicki
Today
Power
Succeed
" Right now, offline and online are coming together because of smartphones. "
Susan Wojcicki
Right
Now
Together
" People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more. "
Susan Wojcicki
Advertising
Google
Say
" Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online. "
Susan Wojcicki
Time
More
Advertising
" If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional. "
Susan Wojcicki
Quarter
Why
Time
" There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members. "
Susan Wojcicki
Family
Company
Google
" Suddenly, when you have kids, you become responsible for these other people - like if something's not working out at school. I learned to speak out. "
Susan Wojcicki
Speak
School
Responsible
" First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. "
Susan Wojcicki
Good
Women
Advertising
" People at different stages of their lives are doing different things, and they're all using Google. "
Susan Wojcicki
Different
Doing
Google
" In the old world, people used to have to go to focus groups and ask people what they thought. Now, people are writing all over the Web what they think about things. "
Susan Wojcicki
Writing
World
Think
" Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads. "
Susan Wojcicki
Experience
Right
Out
" YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're providing programs for them to generate more revenue so they can generate even better, high-quality shows, and then also connecting them with the advertisers. "
Susan Wojcicki
Better
View
Growing
" As someone who's been lucky to have a great career in tech, I know how creative and fulfilling a career in this industry can be for women. And I want to make sure we continue to recruit and retain great female hires. "
Susan Wojcicki
Great
Women
Creative
" I've been, like, the mom of Google. "
Susan Wojcicki
Been
Google
Like
" One of the things that I'm trying to do is use the position that I'm in... to encourage the next generation of girls to think about the Internet as a career opportunity. "
Susan Wojcicki
Think
Opportunity
Generation
" Let's face it: Engineering companies in general have more men than women. Google has tried really hard to recruit women. On the other hand, we have a standard. Google tries to recruit the best engineers. "
Susan Wojcicki
Men
Engineering
Best
" Having a child is a big life change, but the really hectic period is relatively short. You can get through it. "
Susan Wojcicki
Life
You
Child
" I don't feel like I'm a perfect mom, and then there are times at work where I feel like maybe I wasn't perfect here because of constraints on my time. But having the sum of both of those things going on in my life makes me a better mom at the end of the day, and I think gives me really important perspectives in the workplace as well. "
Susan Wojcicki
Mom
Work
Time