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" What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front of a link shortener,' it makes a lot of sense. "

Troy Carter

Explain

People

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" The way it works is the manager's sort of, you know, is like the hub of an artist's career. "

" There are not a lot of black men in the pop business. "

" It's always boiled down to the quality of your music and the quality of your deal with whoever's distributing your music: There are artists who sold a lot of records and didn't make money because of their deal, and artists who didn't sell nearly as much who made a great living because they own their masters. "

" With Gaga - she's not afraid to take chances. You get these dynamic projects because of it. She's completely unafraid. "

" To me, as A&R people and as managers, we're in the business of finding talent. It's no different than working with these engineers who just want to make good products. "

Troy Carter

Talent

People

" Now we know that if we make a ten min video for YouTube, people will watch it. "

" I invest in black-led startups not because of a sense of charity. I make those investments because of the basic principle of supply and demand and the reality that black entrepreneurs typically lack the network to have their deals become bid up and overvalued. "

Troy Carter

Black

Reality

" A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors. "

" Actors play different characters, so you have to build a new base around each new movie - with few exceptions, most actors don't have a fan base that just follows them around. With musicians, the fan base just goes everywhere they go. "

Troy Carter

New

You

" You can't make an artist like Lady Gaga. You can help support, you can help develop the vision - I think you can add to the vision - but you just can't make an artist like that. That's like saying Lebron James' high school coach made Lebron James. "

" My biggest frustration is the lack of scale in the music industry. The fact that no one has sold 100 million copies of an album is frustrating. "

" Technology has long been the driver of growth in the music business from the invention of lacquers, eight-track players, vinyl, cassettes and CDs. "

" Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have ideas, but it's difficult to actually do the work. "

" We called ourselves '2 Too Many' because we only had enough money for one of us. "

Troy Carter

Because

Money

" I grew up carrying crates of records for Will Smith and those guys. "

Troy Carter

Records

Will

" As we look at Hollywood and the controversy around the Oscars, it goes back to the voting block and the lack of people who come from that culture. For example, the NWA movie is a fantastic, fantastic movie. You need people who can look at a piece of art like that and understand the artistry in it. "

" Music is one of those businesses in which, if you're talented and hustle hard enough, you can make it - specifically as an entrepreneur. If you look as far back as Berry Gordy, Russell Simmons, Andre Harrell, L.A. Reid, and Sean 'Diddy' Combs, there's a whole lineage of successful black entrepreneurs who have built their own companies from scratch. "

" I was brought onboard to strengthen the bridge between Spotify and the music community. "

" With the 'Born This Way' album, generally we said, how do we find strategic partners that can help us with our vision? Part of that is about putting the music in places people wouldn't normally put music, like with Google and with Gilt. "

" I'm from the streets, so I look at investing through a very unique lens. "

" People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio. "

" In order to continue the growth, we have to go back to embracing technology and the way that people choose to consume music. "

" Mattel stepped up and changed the face of Barbie. Barbie looks a lot different than she did decades ago. Or even three weeks ago. "

Troy Carter

Face

Three

" The primary plan is to let the music speak for itself. "

" Once we started making investments, we realized the same service we provided to artists was applicable to entrepreneurs as well. "

" Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is constantly growing, changing, maturing... you get a chance to try different things out and a chance to fail. "

" I am inspired by the diversity of the entrepreneurs that come into 'Shark Tank' and the ability of the show to reach all Americans. "

" When you have to negotiate for survival, and you have to know how to read rooms, and you have to know who the bad guys in the rooms are - who has the gun in their pocket, who's just going to brandish it, and who's going to actually pull the trigger. So I think that's just a natural instinct that comes with coming from where I come from. "

" Being schooled is the same thing as learning, and you can never be too old to have your coattail pulled when you're wrong about something. "

" I stay away from the arts... writing songs, being creative - those are downloads from God. You can't do data analytics on art. "