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" When you sit down with Zynga and Google, and they talk about billions of impressions, you think, music has way more of an emotional connection than technology, but we haven't cracked the code. "

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" When we're looking at strategic partners, it may be that they're larger partners or big corporations or start-ups. But, when you look at Gilt and places like Amazon and Starbucks, they're all places where it's a lot of foot traffic or digital traffic. "

Troy Carter

You

Digital

Look

" I had this little rap group, and we were called '2 Too Many'... We used to hang out in front of Jazzy Jeff's record studio every day. "

" The only two things that ever came naturally to me are music and investing. "

Troy Carter

Music

Things

" Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand. "

" There were a lot of stereotypes that I had to break of how people in the entertainment industry do business. "

" There's less clutter in the beverage category than in the music category. A lot less clutter. "

" If you look at a company like Uber, a company that so anti-establishment that cab companies are trying to find ways to shut it down, one could compare that to how Public Enemy and NWA went after then-modern society in hip hop. "

" I didn't go to business school. I actually didn't even graduate high school. I ended up with a GED. So everything that I've learned in business, I've learned through experience. "

" My third hire when I came to Spotify was Tiffany Kumar, who came on as our global head of songwriter relations. The whole idea was to put our heads together and figure out how to build and contribute within the songwriting community. "

" It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down. "

" Being schooled is the same thing as learning, and you can never be too old to have your coattail pulled when you're wrong about something. "

" I grew up carrying crates of records for Will Smith and those guys. "

Troy Carter

Records

Will

" The more people are listening to music and experiencing it, the more value for both the music companies and the artist, especially when their financial model is built around that . With the music industry, everybody is starting to understand that doesn't begin with a piece of music. "

" I invest in black-led startups not because of a sense of charity. I make those investments because of the basic principle of supply and demand and the reality that black entrepreneurs typically lack the network to have their deals become bid up and overvalued. "

Troy Carter

Black

Reality

" It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video. "

Troy Carter

Important

People

" I'm from the streets, so I look at investing through a very unique lens. "

" Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level. "

" Before I even agreed to work with Hennessy and the Privilege Awards, I wanted to do some research on it, look up past winners, and find out more about it. "

" There are not a lot of black men in the pop business. "

" With what Enrou was doing with helping women and taking products from local marketplaces, we thought it was really great. "

" In the future, an artist will be able to perform for the entire world in one date. For the fan, it will be a fully immersive experience - through a pair of glasses or whatever the device. "

" Fifty-one million likes doesn't mean we're going to sell 51m albums or concert tickets. "

" To me, mentorships and internships are two big pillars in business development. I believe in having multiple mentors. "

" I'd like to open doors for underserved communities and minorities in entrepreneurship. "

Troy Carter

Open

Entrepreneurship

" When you have to negotiate for survival, and you have to know how to read rooms, and you have to know who the bad guys in the rooms are - who has the gun in their pocket, who's just going to brandish it, and who's going to actually pull the trigger. So I think that's just a natural instinct that comes with coming from where I come from. "

" If a kid goes and buys a CD at Best Buy, we have no idea who the person is, how many times they listen to it, or anything like that. "

" In order to continue the growth, we have to go back to embracing technology and the way that people choose to consume music. "

" Actors play different characters, so you have to build a new base around each new movie - with few exceptions, most actors don't have a fan base that just follows them around. With musicians, the fan base just goes everywhere they go. "

Troy Carter

New

You

" I invested in Uber in 2011 when it was only in San Francisco. "

" Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is constantly growing, changing, maturing... you get a chance to try different things out and a chance to fail. "