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" I think 'Actions speak louder than words' is one thing, I think, I always took from my mom. And to this day, I think about that in everything I do. "

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" I am very practical. "

" Whatever business you're in - it doesn't matter - it's going to commoditize over time. It's going to devalue. You've got to keep moving it to a higher value. "

" When you manage your company for long-term shareholders, and you manage the company for clients, two of the biggest stakeholders, you will make the right decisions. "

" I always say, you know, if I sit here and close my eyes and say, 'When did I learn the most in my life, in my career?' It'll always be when I close them and everything I think of is when I took a risk. It's when I think I learned the most. "

" One of the most important topics I think for us all to work on is job creation. "

" This idea of 'New Collar' says for the jobs of the future here, there are many in technology that can be done without a four-year college degree and, therefore, 'New Collar' not 'Blue Collar,' 'White Collar.' It's 'New Collar.' "

" You make the right decision for the long run. You manage for the long run, and you continue to move to higher value. That's what I think my job is. "

" The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company. "

" I think, given who the IBM target company is, I feel our purpose is to be essential to our clients. "

" It's easy to have an act one and two. Go ahead and have an act three, four, and five. The saying is the easy part. The doing is the hard part. "

" I'm the kid that tried to take Latin in school because I felt if I could understand the root of everything, then I could understand why it worked. That was what took me into engineering. And the reason I stayed is, engineering teaches you to solve problems. It teaches you to think. "

" I'm the ninth CEO of IBM. Every one of my predecessors has steered through a technological shift, and every one left the company in a better position than the person before them and prepared this company with a very strong balance sheet to allow it to continue to invest for the next shift. "

" The ability to please your shareholders comes because of what you do for clients. "

" Watson augments human decision-making because it isn't governed by human boundaries. It draws together all this information and forms hypotheses, millions of them, and then tests them with all the data it can find. It learns over time what data is reliable, and that's part of its learning process. "

" The ultimate competitive advantage is being cognitive. "

" IBM's long-standing mantra is 'Think.' What has always made IBM a fascinating and compelling place for me, is the passion of the company, and its people, to apply technology and scientific thinking to major societal issues. "

" Planes don't fly, trains don't run, banks don't operate without much of what IBM does. "

" I believe that the idea of strategic beliefs may be more important than strategic planning when thinking about how you keep the long view. "

" My mom had not worked a day in her life, and then she woke up when I was 15 and found herself with four children, no job, no money. But she set out and made it all OK for us, and from that, I saw that there's no problem that can't be solved. "

" If I have learned nothing else in all my years here, my biggest lesson is you have to constantly reinvent this company. That's how you get to be 103 years old. "

" I've made lots of mistakes. Probably the worst one - I would say they tie. It's either when I didn't move fast enough on something, or I didn't take a big enough risk. "

" What I knew was I liked math and science, and I never wanted to memorize everything. I wanted to understand where it came from. "

" You build your own strategy. You don't define it by what another competitor is doing. "

" If you're clear on what you believe, you have a great foundation to go make a market. "

" Someone once told me growth and comfort do not coexist. And I think it's a really good thing to remember. "

" I've been head of strategy at IBM and together with my colleagues built our five-year plan. My priorities are going to be to continue to execute on that. "

" If you ask me, 'So what is your business model?' Our business model's always about shifting to higher value opportunities. "

" You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you. "

" You have to stick up for what you believe in. And that, to me, is the biggest thing you can do about driving inclusion. "

" I learned to always take on things I'd never done before. "