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" I went to New York to train as a chef, and I had the good or bad fortune, depending on how you describe it, of being right there during 9/11. It was one of the best and the worst experiences. "

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" We're social beings, and food is one of the things we can use three times a day to connect with family or with friends. "

Kimbal Musk

Day

Friends

Three

" Food never ends. It's one of the greatest things about working on food - we're always going to need food. "

" My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on. "

" I had this attitude, that Silicon Valley obnoxious attitude, that I know what I'm doing, and the rest was going to be pretty easy. "

" Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco. "

" The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good. "

" I want to make the school-garden movement work. "

" The best training ground in the world is Silicon Valley and the tech space. "

" Nikola Tesla, one of Colorado's famous residents, always believed that the gasoline engine made no sense. "

" Kids gave Elon a very hard time, and it had a huge impact on his life. "

" Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to do anything about it. "

Kimbal Musk

Young

Food

" My family were all entrepreneurs, including my parents and grandparents. "

" The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country. "

" People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off. "

" As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet. "

" I was very afraid of failure because if you fail at something you love, then you ruin what you love. "

" The hard part about following your purpose is the distraction everyone pulls you toward. "

" But for a few twists of fate, the gasoline engine we know today might have just been a small footnote in history. "

" We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys. "

" I used to throw cooking parties in university. Everyone would come over - sometimes you'd just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you. "

" The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer. "

" You should brine your turkey. Don't even think about not brining your turkey. Ever. "

" Sadly, many people in our biggest cities are at the mercy of industrial food. "

" Boulder should be next to the word 'community' in the dictionary. "

" Learning Gardens are outdoor classrooms, engaging learning environments where kids learn about math, science, entrepreneurship, and above all else, real food. "

" It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food. "

Kimbal Musk

Progress

Success

" There's no doubt about it: people want local, real food. "

" Building one garden in L.A. - it might be a nice gesture - but it won't make a difference. We have to start to change the culture of the community. "

" We want kids in communities to know real food, and we want them to have a choice between real food and industrial food. "

" The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?' "