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" My family were all entrepreneurs, including my parents and grandparents. "
Kimbal Musk
Family
Parents
Including
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" Anyone who thinks restaurants are hard should try working at a tech company. "
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" People are overweight and starving at the same time. It's a tragedy for both the individual and society. "
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" We're moving to be more of a plant-based society. "
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" Our family are all very hard working. "
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" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "
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" It would be so simple for the government to support farmers to become more profitable and farm sustainably. "
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Government
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" Community through food is my mission; it is what I do. "
Kimbal Musk
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" The best training ground in the world is Silicon Valley and the tech space. "
Kimbal Musk
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" People love to interact in real time, whether it is with each other or with content. "
Kimbal Musk
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" The hard part about following your purpose is the distraction everyone pulls you toward. "
Kimbal Musk
Part
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" The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country. "
Kimbal Musk
Amazing
Chef
Friend
" We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers. "
Kimbal Musk
World
Started
Serving
" I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food. "
Kimbal Musk
Work
Food
Community
" Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco. "
Kimbal Musk
Community
New York
You
" If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland. "
Kimbal Musk
Same
Speak
You
" People want real food. The demand for it is through the roof. "
Kimbal Musk
People
Food
Real
" You bring people together with food. You connect them and tie the fabric of society together through food. "
Kimbal Musk
Together
You
Society
" Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to do anything about it. "
Kimbal Musk
Young
Me
Food
" It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that. "
Kimbal Musk
Culture
Imagine
Africa
" A lot of people think about food as fuel, where you need to get nutrients in your body. "
Kimbal Musk
People
Body
Food
" We want kids in communities to know real food, and we want them to have a choice between real food and industrial food. "
Kimbal Musk
Know
Want
Choice
" The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good. "
Kimbal Musk
Good
Eat
Problem
" It's only a risk if you think there's a chance of failure. "
Kimbal Musk
Think
Risk
Chance
" We're social beings, and food is one of the things we can use three times a day to connect with family or with friends. "
Kimbal Musk
Day
Friends
Three
" We want our communities to know what real food is. "
Kimbal Musk
Our
Communities
Food
" Start with the young, work with them until they are adults, and they will demand real food. "
Kimbal Musk
Start
Will
Work
" My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world. "
Kimbal Musk
Brother
Thinking
Time
" I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America. "
Kimbal Musk
Company
America
History
" Advertisers really want to create ads that are relevant to the realtime experience. "
Kimbal Musk
Experience
Want
Create
" Food is the new Internet. "
Kimbal Musk
New
Food
Internet