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" We want kids in communities to know real food, and we want them to have a choice between real food and industrial food. "
Kimbal Musk
Know
Want
Choice
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" Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. "
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" I have always loved food, and for me, even if I was on a beach, I would be cooking food every day. "
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" After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money. "
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" For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America. "
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" Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco. "
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" Using realtime ads, even mortgage companies can create ads that matter to you right now. "
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" Anyone who thinks restaurants are hard should try working at a tech company. "
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" Start with the young, work with them until they are adults, and they will demand real food. "
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" It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food. "
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" Let's get government support for farmers to make the transition to organic. "
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" A lot of people think about food as fuel, where you need to get nutrients in your body. "
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" The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. "
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" People are overweight and starving at the same time. It's a tragedy for both the individual and society. "
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" We have been growing more food than we need since the '60s... what we have is a terrible distribution problem. "
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" I really believe that people don't have to eat healthy; they just have to know what they are eating, and then they'll eat better. That is really the movement we are behind. "
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" The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer. "
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" I want to make the school-garden movement work. "
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" At Tesla, we don't go into a community and think we're going to sell one or two cars. "
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" Young people, especially, are turning away from McDonald's towards healthy, locally-sourced options like Next Door and Sweetgreen. "
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" I was very afraid of failure because if you fail at something you love, then you ruin what you love. "
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" Kids gave Elon a very hard time, and it had a huge impact on his life. "
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" Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities. "
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" We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet. "
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" The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country. "
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" Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to do anything about it. "
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" Memphis is a vibrant and diverse city that is on the verge of a Real Food renaissance. We are more than thrilled to be part of that movement by investing in the Crosstown and Shelby Farms Park developments. "
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" My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world. "
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" The support we received at OneRiot from the beginning has been amazing. Everyone's door was open, and everyone was rooting for our success. In turn, our team at OneRiot has done everything we can to return the favor. "
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